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“Well guys, thank you for making our debut of ‘Badussy’… sell out in a matter of 19 minutes,” Badu told her 3.9 million followers on Instagram.
The incense was available for pre-sale on Thursday, February 20, at a cost of $50. The Badu World Market website states the product “was created with the ashes of Badu’s underwear. Pure resin, handmade, sun dried. Also created with essential oils and herbs.”
Black Enterprise previously reported that in an interview with 10 Magazine, Badu announced that she would be selling incense that has the fragrance of her vagina. Badu stated that she recognizes the power that’s been attached to her for so many years, “There’s an urban legend that my p***y changes men,” she says about the rumors that’s been going around for years. “The men that I fall in love with, and fall in love with me, change jobs and lives.”
The eclectic artist launched Badu World Market. Items that are available for purchase include bespoke clothing and accessories, as well as apothecary goods and traditional music merch. And, of course, what Badu calls her “superpower”—that incense that smells like her vagina.
“I took lots of pairs of my panties, cut them up into little pieces and burned them,” as she describes the method for her new product. “Even the ash is part of it.” She insists that the finished product, Badu’s P***y, will smell as advertised. “The people deserve it!”
Badu tells InStyle that the goal of the online store is to “encourage networking among smaller brands and prestigious art houses. It’s a hub to share space with all people.” She also tells the magazine that Badu World Market is inspired in part by the New York City bootleg parody art store and streetwear label Chinatown Market.
Additional reporting was done by Cedric ‘Big Ced’ Thornton.