More Minorities in C-Suite Is Good for Business - Black Enterprise
Black Enterprise Magazine July/August 2018 Issue

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0224_bus-elc-survey1Even if you have a driver’s license, if you’ve never driven before (or if your supervisor doesn’t know that you’ve driven before) then no one will not want to trust you to take the wheel of a school bus; especially when the road is icy and mountainous.

Though it seems like a stretch to compare the job of a CEO to that of a bus driver, the analogy is fitting, according to Ancella Livers, executive director of the Executive Leadership Council’s (ELC) Institute for Leadership Development & Research. Driving a bus carrying precious lives and cargo in bad weather is similar to running a company in these uncertain economic times. If no one knows you have experience doing it, then they aren’t going to allow you to do it.

A poll of 150 executives from a broad range of industries, services and locales, found that African-American women face serious challenges if they desire to take the reigns of their company as CEO. Thirty-one percent of CEOs say those challenges are attributed to a lack of strategic networks, 24% blame them on inaccurate perceptions of black women’s capabilities and 23% believe the problem lies with work life balance demands.

Responses came from companies with revenue of $1 billion and above annually and included CEOs, chairmen, executive vice presidents, vice presidents, and directors. Included in the interviews were 76 black female executives, 18 CEOs, and 38 fellow executives including African American men, white women, and white males.

According to the survey, 82% of senior corporate executives believe it is important to have minorities in senior management roles and they recognize that it is good for business. The findings show that 75% of corporate executives believe that having minorities in senior executive positions is particularly important to providing new ideas and innovation and to better reflect the diversity of customers.

“CEOs want to participate with us on this because they recognize there is a potential for underutilizing people because you really don’t understand all that they bring to the table,” says Carl Brooks, CEO at the ELC, a nonprofit organization to assist African Americans in executive roles at major U.S. companies.

He plans to develop ELC workshops and focus groups around the results of the survey to help young black executives and white CEOs learn to communicate better with one another.

The poll was taken between Nov. 4 and Dec. 2, 2008, at a time when there was increased discussion of how Barack Obama’s election would impact opportunities for minorities seeking to move into the C-Suite and on to corporate boards.

Livers says that if black women want to be seen as a contender for the CEO position, they need to seek positions that affect the company’s profits, assume assignments that stretch their responsibilities and reveal their hidden talents, and cultivate strategic relationships at work.

The executives said the best strategies for increasing the number of African-American women in the C-suite are recruiting (27%) and mentoring (21%).

Respondents from the

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.


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