SXSW 2012: Revisiting CNN's 'Black in America: The Promised Land - Silicon Valley' And NewMe Accelerator
Black Enterprise Magazine July/August 2018 Issue

Moderated by Soledad O'Brien, CNN's 'Black in America/Silicon Valley Aftermath' panelists (left to right) Jason Samuels, Professor of Journalism at NYU/Lead Producer at CNN CNN/NYU;Hank Williams, CEO of Kloud.co; Hajj Flemings, CEO/Co-Founder Gokit and Co-founder of NewMe Accelerator Wayne Sutton discuss the hour-long network series (Image: Mary Pryor)

“CNN’s ‘Black in America’ / Silicon Valley: Aftermath” was one of SXSW’s most anticipated panels among blacks in technology. The panel followed up on the NewMe Accelerator, a 2011 breakout tech organization that’s gained continuous attention and support within the new media industry.

NewMe brought eight black-owned tech startups together to live under one roof in Silicon Valley last summer to fine-tune their startup ideas, hone their craft, and receive mentorship from a bevy of digital rock stars. CNN filmed a documentary about the experience for Black in America 4: The New Promised Land – Silicon Valley, and a firestorm of positive (and negative) reactions spread across the web after it debuted in November 2011.

Today Soledad O’Brien reunited with a few of the entrepreneurs to get their unfiltered opinions about the documentary and find out what has happened with their companies since the hour-long special aired.

NewMe participants Hank Williams, founder of New York-based Cloud.co; NewMe co-founder Wayne Sutton, and BlackEnterprise.com Technology columnist Hajj Flemings joined the panel to give the SXSW audience an insider’s view of their experience in their Valley home. They all made a point of reiterating that the CNN segment about their experience was a documentary, not a reality show.

The group spoke about the controversial statements made by TechCrunch co-founder Michael Arrington about not knowing any black tech founders in Silicon Valley. Some black people found Arrington’s comments to be racist, while Williams and others on the panel defended his comment. “Because of Arrington’s comments, it really made this conversation mainstream and it forced people in the industry to acknowledge the problem,” Williams said.

The documentary also caused black tech communities around the country to organize. Sutton discovered there were viewing parties across the country. The response was so overwhelmingly positive that Sutton and fellow co-founder Angela Benton decided to host NewMe community events in cities outside of Mountain View, California, where Google, LinkedIn, and their NewMe house were all located in an effort to mobilize people to take action.

“What the documentary did was create a conversation across the country,” said Sutton. “After the viewing of the documentary, minority community groups across the country were all asking what they could do to help build awareness in their own communities.”

The panelists discussed how NewMe can impact STEM education. For example, Flemings created a pre-screening for 200 high school students in Detroit. “We wanted to change the life cyle of what true success looks like,” said Flemings. Williams stated that the visibility of blacks in technology through NewMe and the CNN documentary will help inspire young minorities to pursue an education or career in an area they previously didn’t know was available to them.

“We do not have sufficient visibility,” says Williams, in regards to blacks in technology. “One of the things that struck me if you type in ‘black scientists’ you get George Washington Carver. We’ve had other black people with relevance since George Washington Carver.”

O’Brien suggested that parents who want to cultivate their child’s interest in science and technology should find out what interests the child has and find technologies that revolve around those interests.

One audience member asked whether Silicon Valley is actually still relevant considering other cities like Austin, with strong technology ecosystems, are emerging as places to open up shop. Sutton said he and others from the summer accelerator program have moved their families permanently to Silicon Valley. Each of the panelists believed that the hype surrounding Silicon Valley is deserving given that living there places one’s company in the midst of IT giants who are more available for face-to-face networking.

Lastly, the panelists updated the audience on the progress of their startups. Things are coming full circle for participants like Flemings and Sutton who will be launching GoKit, a company they started at SXSW 2011, on Sunday.

Additional reporting provided by Winston Ford.

Follow BlackEnterprise.com’s coverage of 2012 South by Southwest (SXSW) at blackenterprise.com/technology .

Join the Conversation

Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.


MORE ON BlackEnterprise.com