Do The Flight Thing: The Birth of the Mars Blackmon-Michael Jordan Nike Commercials [EXCERPT]
The humble beginnings of Nike's place in pop culture iconography began with Spike Lee's Mars Blackmon-Michael Jordan commercials....
Tag : advertising industry
The Advertising Industry Wants (and Needs) You!
Perhaps more importantly, Miami Ad recently announced it will be awarding $200,000 in scholarships annually “so more young people of color can get the training...
Viacom and Snapchat Extend Advertising Deal
Viacom and Snapchat have reached an extension on a deal that will allow Viacom to sell advertising on the app's behalf....
Co-Founder of CommongroundMGS Talks Navigating a Career in Advertising and Marketing
I would tell my younger self to prepare for an incredible journey. And I’d also verify the answer to one burning question many marketers were...
Ad Week 2015: Celebrities, Industry Leaders, and Media’s Top Execs Gather in NYC
This week, thousands of leaders in the advertising, media, business, tech, and marketing industries are gathering in New York City for Ad Week...
‘The Dress’ Being Used to Fight Domestic Violence
A photo of a dress went viral on the Web in February after social media users swore it to be black and blue, while others...
UniWorld Reboot: Monique Nelson Carrying the Torch, Rebranding a Legacy
After two years at the helm, Uniworld CEO Monique Greenwood, drives massive makeover....
BE 100s: Nation’s Most Successful Black-Owned Businesses
Black Enterprise ranks the most successful black-owned businesses via its 42nd annual BE 100s list. Check it out....
Scale is King: Top Lessons From Nation’s Largest Black Businesses
What will boost your business' bottom line? Learn from the top black-owned businesses in the nation on how to scale up....
The Magicians of Madison Avenue: BE Ad Agency of the Year
According to Walton, it takes a particular mindset to succeed at the firm. “I would say that part of our DNA is very young, not...