black spending power Archives - Black Enterprise

black spending power


Black Enterprise Unites with African-American Media Companies for #INTHEBLACK Campaign
Leading African-American media entities are uniting to bring awareness of black buying power to large advertisers and general audiences through the #INTHEBLACK campaign, which launches...

Holding the Ad Industry Accountable to Black Consumers

Earl G. Graves, Sr.
When most people consider the importance of black-owned media, they tend to focus on the editorial content and its critical role in providing a voice...