Sundial Creations Archives

Donâ€™t Bite the Hand That Feeds You: 3 Ways to Avoid the Shea Moisture Mistake

Rochelle TurnerApril 27, 2017September 30, 2017

by Rochelle TurnerApril 27, 2017September 30, 2017529

Shea Moisture has recently joined the ranks of Pepsi and United Airlines–companies who ruffled more than a few feathers and alienated supporters with insensitive marketing...

Entrepreneurship

Shea Moisture’s Painful Lesson in Marketing While Black

Samara LynnApril 26, 2017February 20, 2018

by Samara LynnApril 26, 2017February 20, 20182811

It all started late Monday afternoon. “Shea Moisture was trending on Twitter. Typically, haircare products are not trending topics. However, a new ad from the...

Entrepreneurship

Five Steps to Becoming a Supplier for America’s Largest Retailer

Derek T. DingleNovember 9, 2012January 19, 2018

by Derek T. DingleNovember 9, 2012January 19, 20183367

The following lessons will help companies seeking to serve Walmart. The tips, however, can apply to working with other big-box retailers or major corporations....

UBR Morning Post: Street Vendors to Empowerment Leaders

Alfred Edmond, Jr.July 21, 2010November 2, 2017

by Alfred Edmond, Jr.July 21, 2010November 2, 2017563

This week on The Urban Business Roundtable, UBR Contributor Angelique Westerfield speaks with Richelieu Dennis, co-founder of Sundial Creations, named the Black Enterprise Small Business...