The Painted House, co-founded by Ja Rule (rapper, actor and entrepreneur) and business partner Herb Rice, announces it is donating $25,000 from initial sales of its first NFT project Black is Beautiful to select HBCU partners. ICONN Media, the live streaming entertainment marketplace founded by Ja Rule, will match the donation with an additional $25,000 for a total of $50,000 split equally amongst five HBCUs including Jackson State University, Morgan State University, Hampton University, Spelman College, and Morehouse College.
(Image: Courtesy / #394 Black is Beautiful collection by Nick Davis)
In partnership with House of First, The Painted House’s project Black is Beautiful features 1,000 unique, one-of-one collectible NFTs. Showcasing the incredible work of illustrator Nick Davis, Black is Beautiful is a stunning depiction of the raw emotions of Black Americans navigating both the joys and struggles of everyday life in America. This collection is more than just collectible art — each NFT tells its own story. The project is playful, heartwarming, wholesome, provocative, inspiring, and sometimes heavy.
(Image: Courtesy / #78 Black is Beautiful collection by Nick Davis)
The Painted House has vowed to support HBCUs to further help communities of color with access, education, and insights to empower the next generations of creative minds. Additionally, 10 percent of secondary sales will be allocated to an HBCU impact fund which will be selected by community voting and community proposals.
While the initial collection is now 100 percent sold out, The Painted House is already looking ahead at what’s next, including new artists’ collections, fashion and apparel projects as well as exclusive music for Black is Beautiful holders, and more.
For more information on The Painted House and Black is Beautiful, visit https://houseoffirst.com/collections/blackisbeautiful.