The Pros and Cons of Windows Phone 7 OS - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

The HTC Surround with Windows Phone 7 from AT&T is one of five phones that will debut in U.S. stores this November..

Microsoft unveiled its newest operating system, Windows Phone 7, on Monday. Phones with the OS will be available in stores starting Nov. 8 from AT&T and later in November through T-Mobile. The OS will be supported by four handset makers in the US, including HTC, LG, Samsung, and Dell.

WP7 phones are widely anticipated because Microsoft Office is a standard business tool with a high adoption rate, and Microsoft Windows plays a pivotal role on desktop and laptop computers. Similarly mobile operating systems provide the platform by which users are able to run applications on their smartphones.

Despite Microsoft’s huge market share on the computer realm, the company has struggled to gain a foothold in the mobile arena. Its last two attempt at updating its smartphone OS, Windows Mobile 6.1 and 6.5, were a flop; mistakes that allowed the iPhone and devices using Google’s Android operating systems to take a sizeable lead ahead of Microsoft Mobile.

While overtaking iPhone and Android‘s lead’s may be an unrealistic goal in the near future, many reviewers of  WP7, like, believe that Windows Phone 7 will give Research in Motion’s BlackBerry phones a run for their money among customers hoping for more business application. WP7’s strong integration and syncing capabilities with Microsoft Office 2010 is something that BlackBerry has only in a limited capacity.

READ: Making the Best of Your Wireless Options

If you’re in the market for a new smartphone, here are a few of the WP7’s pros and cons based on tech reviews across the internet.


-    The scaled-back, tile-based interface organized around six hubs will make it easy for users to find what they need with one glance, according to Endgadget. Each hub is organized around People (contacts, including Facebook integration), Music and Video (movies, TV shows, Zune), Pictures & Camera, Games (featuring Xbox LIVE), Office, and its Zune Marketplace (or app store).
-    It provides the only mobile version of Word, Excel, and Powerpoint. Plus the addition of One Note Mobile allows you to compile grocery lists, memos, voice clips, and pictures that will sync wirelessly to the web. Plus, the WP7 OS has the Bing search engine and Internet Explorer built in for web browsing and integrates with XBox Live to extend gaming beyond the console or computer.
-    You can store data in the cloud. Microsoft’s SharePoint Workspace Mobile makes it easy to collaborate with coworkers when you’re out of the office. With SharePoint you can open, edit, and save Microsoft Office documents that are on a SharePoint 2010 site (a website that lets you and others share and collaborate on documents, projects, schedules, and ideas).
-    The phones will come preloaded with AT&T’s U-verse, which will enable AT&T customers to wirelessly stream music, video and pictures from the WP7 phone to TV’s Stereos and Windows 7 PCs.

READ: Tech Insider: 4 Things to Consider Before Buying a Smartphone


-    It lacks support for HTML5. Without HTML the users will need to download third party browser plug-ins such as Adobe Flash or Microsoft Silverlight to open pdf’s or watch videos.
-    It also doesn’t let users Multi-task, a function that will, for example allow a user to listen to music while simultaneously downloading music.
-    The Zune Marketplace has s everal hundred apps, possibly 350, according to But compared to the tens of thousands on iPhone and Android, 350 is small potatoes.
-    Applications written for Windows Mobile 6.5 will not run on WP7. Nor is it possible to update older phones from WP6.5 to WP7.

Note: Twitter rumors from @MS_Nerd, someone who leaks information from Microsoft, suggest that some of these functions will be added in an update sometime in January 2011.


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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.