Tiffany Haddish's Viral Groupon Story Leads to Super Bowl Ad Gig - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

Girls Trip breakout star Tiffany Haddish has been a poster child of Black Girl Magic and the ultimate glow up lately. She recently released her New York Times best-selling book, The Last Black Unicorn, and now her hilarious online antics have led to a deal with Groupon. She will serve as the new spokesperson for a series of Groupon campaigns, including the brand’s first Super Bowl commercial in seven years. The 30-second ad from O’Keefe Reinhard & Paul will air during the fourth quarter of the Big Game on Feb. 4, according to Deadline.

The comic has raved about the site to her celebrity co-stars and friends, and during a recent Jimmy Kimmel Live! interview, she talked about taking a Hollywood A-list couple on a Groupon-bought swamp tour experience while filming Girls Trip in Louisiana.

“Nobody knows Groupon like I know Groupon,” Haddish told Deadline. “I’ve been speaking out for them for years. In fact, I should have already been their spokesperson. I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses.”

“We’re thrilled to have one of the hottest names in entertainment as our new spokesperson,” Groupon Chief Marketing Officer Vinayak Hegde told Deadline. “Tiffany’s award-winning talent and well-known passion for our brand make her the perfect choice to serve as the face of Groupon.”

The company added that the comedian ranks in the top 1% of most frequent Groupon purchasers.

Haddish, whose tell-it-like-it-is candor landed her a spot hosting Saturday Night Live last November, making her the first black female comedian to land the gig. She also won an NAACP Image Award for best supporting actress in a movie for Girls Trip, which brought in more than $113 million at the domestic box office—the first black-led, directed and produced film to do so.

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Janell Hazelwood

Janell Hazelwood is a digital media journalist, speaker, editor, and consultant who has worked for media powerhouses including The New York Times, Black Enterprise, and Conde Nast. The Hampton University graduate's work and insights have appeared on The Huffington Post, E!Online, Ebony.com, CBS News and Brazen Careerist. She's fluent in women's issues, career advancement, guilty (TV) pleasures and Trini patois.


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