Freelancers: Top Ways Facebook Can Help You Land Your Next Gig
Black Enterprise Magazine September/October 2018 Issue

(Image: Facebook)

Social media sites are prime places to find opportunities for your next gig. And for freelancers, these are key Web portals to attract and find out about clients and jobs. Here’s how you can use Facebook in particular to land new gigs:

Two things Facebook has done since its startup days that have made it the wildly successful business it has become:

  • Facebook focused on “viral growth” and scaling its audience before spending effort and focus on “monetizing” (or making money) from its audience. Zuckerberg knew that if he could get the audience large enough, the money would take care of itself.
  • Instead of holing up until the site was indestructible and every feature that customers might want was built, Facebook practiced “iterative development.” The product was live to the public well before it was full of features, and the site often crashed. Facebook used this real-world testing (and the sense of urgency that comes with it) to quickly improve its offering with very small incremental improvements.

Both of these approaches worked for Facebook. But what do they mean for you as a freelancer or solopreneur?

One of these practices is the key to your success. The other will likely lead to your demise.

Read more at Brazen Careerist …

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Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.


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