Top Strategies to Have in Place Before You Start an Online Business - Black Enterprise
Black Enterprise Magazine January-March 2019 Issue

You can start an online business if you are willing to be strategic in your approach. Smart brand builders understand the need to develop strategies for continued growth. If you’re an online business owner who wants to do everything in your power to succeed, the following are the top strategies you need to have in place when building your company.

4 Strategies to Have in Place Before You Start an Online Business

Lead Generation

Without a sound lead generation strategy, your online business is likely doomed for failure. Customers aren’t going to discover your company magically. It would be best if you had a plan in place to acquire new customers. Even after you acquire customers, some of them will never return to your business. You can’t depend on existing customers to keep purchasing from your business. Lead generation is an ongoing component of building a successful company and is critical to long-term viability.

Content Marketing

Choosing to use content marketing to grow your business is only the first step. There is a massive amount of content already online. You need to develop a plan for your content marketing outreach. A ‘create it, and they will come’ strategy won’t work when today’s consumer has a sea of quality blog posts at their disposal. It would help if you determined in advance who will be responsible for content creation, how topics will be decided, and who will be responsible for monitoring the performance and ROI of your content.

Social Media Marketing

If you are building an online business, social media outreach needs to be part of your marketing plans. Even if you’re only on Facebook, your business needs a sound social media marketing strategy to ensure your posts reach your target customers. Consider everything from which social platforms you’ll use to the types of posts you’ll share. If your company isn’t active on social media, your competitors will beat you to prospective customers.

Search Engine Optimization

SEO is another essential component of building a profitable online business. It’s not enough to use content marketing and social media marketing to attract consumers; you need to integrate SEO into both of those outreach efforts. Ensure that your social media posts are optimized for keywords your customers will use, and your blog posts contain long-tail keywords search engine users will hunt for. Today’s consumers are using platforms like Twitter and Facebook as search engines; your social media posts need to be optimized for discovery just like your blog posts.

Building a successful online business requires that you have several marketing strategies in place. In an increasingly contentious business environment, it is the savviest brand builder who will succeed.



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