Venus Williams is once again proving she’s a winner in business.
According to WWD, the tennis player has invested in Zeel, an on-demand therapeutic massage company. This is her second investment in the self-care industry; she recently invested in a wellness company called Asutra.
Williams is joining Zeel as a member of its board of directors, shareholder, and key adviser to its new Zeel@Sports division. “For more than a decade, I’ve been combining my competitive and entrepreneurial spirit into building my two companies and strategically aligning with exciting, global businesses and brands,” said Williams in a press release. “Zeel is an innovative and transformative company that fits seamlessly with my lifestyle as a professional athlete, and I’m eager to bring my passion for health and well-being and for growing businesses to the boardroom of a company redefining Americans’ access to wellness.”
Zeel@Sports will pursue growth through partnerships with team trainers and coaches at training facilities, camps, and during the in-season and off-season across college and professional sports leagues. A high-growth global wellness brand, Zeel started its Massage On Demand® in 2012; it was the first company to launch same-day, in-home massage. Zeel also has Zeel Spa®, a software-based staffing solution for hotels and spas nationwide, and Zeel@Work, bringing chair massage, yoga, and assisted stretching to the employees of U.S.-based corporations.
Williams is a successful entrepreneur who founded V Starr Interiors in 2002, a full-service interior design firm that creates designs for commercial and select residential properties, and she also launched EleVen by Venus Williams, a line of fashion-forward active wear. She is also the author of the New York Times’ bestseller, Come to Win: Business Leaders, Artists, Doctors, and Other Visionaries on How Sports Can Help You Top Your Profession (Amistad, $14.99).
“Venus brings an elevated understanding of modern health and fitness that recognizes the vital role of muscle recovery in physical, mental, and emotional well-being,” said Samer Hamadeh, founder and CEO of Zeel. “Together with her career achievements and business acumen, that understanding makes Venus an ideal partner for Zeel, and we are thrilled to welcome her to our dynamic team.”