Venus Williams is known as one of the best tennis players in the world along with her sister, Serena Williams. Off the court, she is a beauty aficionado who prides herself in maintaining a good skincare routine. She has even been featured in Vogue magazine, where she gave readers a detailed and intimate look at her nightly skincare regimen. Now she is teaming up with retailer Credo Beauty for a new line for sunscreen products aimed for women of color.
Williams announced the new partnership this week with Credo Beauty, who are known for their assortment of clean, natural beauty brands to unveil her very first beauty line called EleVen by Venus x Credo. The special collection is an extension of her Eleven brand, which consists of athletic wear.
In an interview with Allure, Williams shared how her love of skincare products started at an early age and the value of protecting your skin from damage. “When I was younger, I was wild and too free, and I took it for granted that I had great skin,” she said. “But that is not the case now. I am covered from head to toe when I’m outside: long sleeves, long pants, and sunscreen. I try to protect my skin as much as I can.”
Williams hopes to bridge the gap for women of color to find sunscreen products that compliment their skin in a market that often forgets about them. “No matter what skin tone you are, you want your skin to look like your skin, and you don’t want any layers on top,” William said. “This [line] leaves no white cast and, of course, it’s universal for every skin tone and complexion.”