Venus Williams is expanding her clothing empire. This week, the tennis star announced her new collaboration with apparel brand K-Swiss and that she will serve as its new brand ambassador. The new clothing collection will be a part of Williams’ EleVen by Venus Williams brand and will be highlighted in the K-Swiss’ global campaign featuring fashion-forward activewear geared for women.
The heritage tennis brand announced the new partnership on its Twitter page, congratulating the tennis star. “We are proud to introduce a new partnership with tennis @venuswilliams,” the company wrote in a tweet. “A legendary capsule drops tomorrow. #Beaneleven”
— K•SWISS (@KSWISS) November 10, 2020
“Venus’ incredible achievements are a testament to her greatness and unbounded work ethic, and we are delighted to name her our new brand ambassador,” said Gabriella Gomez, director of global marketing, for K-Swiss in a press statement to BLACK ENTERPRISE about the new partnership.
Williams unveiled a peek into the collection dropping this month and also celebrated the news on her Instagram, showing herself modeling items from the new collection. “This capsule collection is close to my heart as I created each style for women who represent boldness and authenticity,” she wrote in a caption. “These pieces will inspire confidence to take on each day in pursuit of your best self!”
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I’m so proud to share my limited-edition @elevenbyvenus collection, designed in collaboration with @kswiss ! This capsule collection is close to my heart as I created each style for women who represent boldness and authenticity. These pieces will inspire confidence to take on each day in pursuit of your best self! XO Venus