BeyoncÃ© dropped one verse about Red Lobster’s cheddar biscuits and it sent the seafood chain’s sales soaring by 33%. According to the Associated Press, “Red Lobster says it’s sure the mention in the song “Formation” is responsible for at least part of its sales jump in sales compared to a year ago.Â “It’s clear that BeyoncÃ© has helped create some Red Lobster fans,â€ Red Lobster’s chief, Kim Lopdrup, said in a statement.
More conventional contributing factors could explain the rise in sales including relatively mild weather and a “Lobsterfestâ€ promotion. Erica Ettori, a Red Lobster representative, said she could not “confirm or deny” whether the chain has reached out to the superstar, but noted that things were “moving fast.”
“The spotlight is a welcome change for Red Lobster which was experiencing a long wave of declining sales when it was sold by Darden Restaurants in 2014. Currently, the chain Â is now privately held by the investment firm Golden Gate Capital. AP also reported that the BeyoncÃ© song made Red Lobster a trending topic on Twitter for the first time.”
Read More: Associated Press