Will Smith and Jada Pinkett-Smith Partner with Topgolf Studios - Black Enterprise
Black Enterprise magazine Fall 2019 issue

The Smith family business is expanding! According to Fast Company, Will Smith and Jada Pinkett-Smith’s company, Westbrook Media, will be producing a new comedy series with Topgolf Studios.

Topgolf Entertainment’s Topgolf Studios revealed their partnership with Westbrook Media to create original content, with their first project being a comedy series called This Joka. The premise of this particular show is an unscripted comedy series in which Will Smith sits down with up-and-coming stand-up comics to find out what gets them going. The two companies will also create philanthropy-driven content to connect communities through the universal language of giving and empower the lives of those in need together.

“As a global brand in constant pursuit of the unexpected, our partnership with Westbrook Media highlights how our unique blend of technology and original content entertainment can bring communities together,” said Topgolf Entertainment Group CEO Dolf Berle in a press release. “We look forward to collaborating with Westbrook Media as our Topgolf vision to connect people in meaningful ways aligns well with their company philosophy.”

“At Westbrook, we are always trying to push the envelope beyond what’s expected to make content and tell stories that cut through. When we get to partner with a brand like Topgolf that takes forward-thinking risks to make content that builds their brand, creates unique IP and entertains audiences to become a part of culture, we see it as a huge win,” said Brad Haugen, CEO of Westbrook Media. “We couldn’t be more thrilled.”

Topgolf Studios produces, markets, and distributes original content series such as Topgolf Chef Showdown, Game Changers, In Focus, and Who Will Rock You? along with other golf-inspired shows.

Led by CEO Brad Haugen and under the creative and strategic direction of Lukas Kaiser and Sadao Turner, Westbrook Media is responsible for Will Smith’s popular launch into social media, the social channels for Jada Pinkett-Smith, Red Table Talk, and JUST Water, Jaden Smith’s sustainable and responsibly sourced water brand, and recently, the social campaign surrounding Disney’s recently released hit, Aladdin.