Will Smith is Developing a "Fresh Prince of Bel-Air" Spinoff - Black Enterprise
Black Enterprise magazine Fall 2019 issue

“Now, this is a story all about how my life got flipped-turned upside down, and I’d like to take a minute just sit right there, I’ll tell you how I became the prince of a town called Bel-Air.”

We all may be singing that song once again! According to The Hollywood Reporter, Will Smith and his company, Westbrook Media, is developing a spinoff for his successful television show, The Fresh Prince of Bel-Air.

Originally airing on NBC in 1990, The Fresh Prince of Bel-Air ended its run in 1996. The premise is loosely based on the real-life story of the show’s producer Benny Medina. The sitcom was responsible for Smith’s meteoric rise to stardom after being a rapper in the Grammy-winning rap duo DJ Jazzy Jeff and the Fresh Prince back in the late 1980s. According to Complex, he recently launched his own limited edition Bel-Air Athletics Collection.


Smith’s latest movie, Gemini Man, was released October 11. In it, he plays assassin Henry Brogan, who is being hunted by an assassin named Junior (also played by Smith), a younger version of Brogan who can predict his every move. In an interview with Collider, Smith spoke about how he makes decisions for his future.

“More than ever, I’m seeing my role in the world as a role of service. In my younger days, it was ambition. I wanted to win. I wanted to put points on the board. Now, I’m growing into a position in my life where the main question that I ask myself before I do anything is, ‘How is this of service to the human family?’ So, with that prism, I’ll be making more and more decisions in my life. I love science fiction. I love filmmaking. Everything that I do is conscious and thought out, in some justifiable service to the human family.”

Led by CEO Brad Haugen and the creative and strategic direction of Lukas Kaiser and Sadao Turner, Westbrook Media is responsible for Will Smith’s popular launch into social media; the social channels for Smith’s wife, actress Jada Pinkett Smith; Pinkett Smith’s talk show, Red Table Talk, JUST Water, son Jaden Smith’s sustainable and responsibly sourced water brand; and, most recently, the social campaign surrounding Disney’s recently released hit, Aladdin, which starred Smith as Genie.