Women's History Month: 'The Hip-Hop Professional' Talks Gaining Career Longevity - Black Enterprise
Black Enterprise Magazine July/August 2018 Issue

Shanti Das, founder, Press Reset Entertainment (Image: File)

Shanti Das is a power woman who knows a thing or two about pressing reset on your life and career. The author of The Hip-Hop Professional: A Woman’s Guide to Climbing the Ladder of Success (Press Reset Entertainment Publishing; $19.95), has held positions in the executive suites of labels including Universal Motown—building 20 years of experience in the music industry. She took a leap of faith in 2010 to launch Atlanta-based firm Press Reset Entertainment, which provides consulting, talent booking, event planning and mentoring services.

Having just updated her book (The Hip-Hop Professional 2.0), Das has been busy expanding her brand further, launching an interactive college tour to empower students with dreams of pursuing careers in the entertainment industry and a monthly music showcase called ATL Live on the Park.

BlackEnterprise.com caught up with Das where she shared three keys to longevity and leadership for women:

Integrity. “In business, all we have is our word,” Das says. “You always want to be a woman of your word, and make sure you let your work speak for itself.”

Self-Respect. It’s so important for women to respect themselves in the workplace. … In many situations in the entertainment business, I made sure that when I walked into the room, I exuded respect for myself, and I would [command] respect from my male counterparts.

Accountability. Stand up for your own actions. Even if you make a mistake, own up to it, and be able to move on from it. That’s what makes you a great leader. You get a lot more respect that way.

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Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.

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