LeBron and Savannah James’ baby girl Zhuri James has been tapped to help debut a new Disney princess-inspired fashion collection.
Kid’s brand Janie and Jack unveiled its new campaign and collection “Everyone’s A Princess” on Tuesday with the help of 6-year-old Zhuri, Disney Fashionista reports. Inspired by Disney’s Ultimate Princess Celebration, the collection aims to celebrate the princess in every child.
With Zhuri building her own fanbase on YouTube with her hit channel, All Things Zhuri, the only daughter of NBA champion LeBron James was the perfect brand ambassador to help promote the collection.
On Tuesday, Zhuri helped debut the collection through a photo slide of her modeling a few of the ruffle and tulle pieces.
“To all my fellow princesses! At @janieandjack everyone’s a princess when we show courage and treat others with kindness,” Zhuri captioned the post.
“As part of the new campaign, Janie and Jack and Zhuri released a call-to-action motivating kids to highlight their personal acts of kindness and courage using the hashtag #UltimatePrincessCelebration.”
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Pieces in the Disney Princess Collection by Janie and Jack include limited-edition dresses, Tshirts, pants, and accessories inspired by Disney princesses like Cinderella, Belle, Tiana, and Ariel.
As part of the campaign, Janie and Jack will use its Instagram page to highlight stories from five courageous kids during World Princess Week that kicks off on August 16.
Among the recipients is 8-year-old Lola Marie who created a nail polish to raise money to help bullied kids like herself enjoy a trip to Disney World. Seven-year-old Skylar Catron makes friendship bracelets for her local community in South Carolina.
Six-year-old Nayeli Blankenbaker collected money for the homeless instead of birthday presents. Madison Presser is a 4-year-old Connecticut resident who raised money re-enacting famous movie scenes and donated the funds to Feeding America during the COVID-19 pandemic. 8-year-old cancer survivor Lilly Bumpus sold over 30,000 boxes of Girl Scout Cookies to help families in need during the pandemic.
These courageous kid leaders are helping Janie and Jack and Zhuri spread awareness on their new campaign while inspiring other kids to be bold in making a difference.