Entrepreneurship

Achieving business success today may depend on whereyou locate your business

Just where is the best place to locate your company? These days that question may be a head-scratching proposition–especially with the number of states reeling from budget crises and slowly recovering from last year’s recession. But geography is a worthy consideration if one of the following statements applies:

  • Your business is incredibly successful and it’s time to clone it across the country.
  • The market you’re in is as dry as the Dust Bowl from The Grapes of Wrath.
  • You’re sizing up sites to sprout your first venture.
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One way you can make such a daunting choice is through the use of the research, first-hand accounts, and advice from the regional fronts you’ll find in this article. We begin by pointing out the four regions of the country–Northeast, South, Midwest, and West–that have high numbers of fast-growing, black-owned businesses. Of course, regional information is only one piece of the puzzle: You have to choose a location that is suited to your type of business and determine how state, city, and community policies will affect it. As always, you’ll need to do market research if you provide a product or service in a given locale, as opposed to owning a factory that ships parts all over the country. Still, starting off in a region that has proven fertile ground for fast-growing businesses could put your business one step ahead, depending on key factors for your particular enterprise.

How have we identified these areas? First, we pored through data compiled from the ING Gazelle Index (www.gazelleindex.com), a quarterly survey of the fastest-growing, black-owned businesses in the United States conducted by Dr. Thomas D. Boston, president of the Atlanta-based Boston Research Group Inc. (www.boston-research.com) and member of the BLACK ENTERPRISE Board of Economists. Next, we gained valuable insight from experts like Boston and Dr. Karen Y. Wilson-Starks, president and CEO of Transleadership Inc., based in Colorado Springs; information from resource organizations; and front-line intel from owners of successful businesses classified as “gazelles.”

WHERE THE GAZELLES ARE
Boston Research Group Inc. (BRG) identified 1,497 African American-owned businesses with 10 to 100 employees (the average was 25) and employment that increased by at least 5% over the last five years. BRG surveys 350 of these “gazelles” at random each quarter and beaks the country into the following regions:

  • The South: Alabama, Arkansas, Delaware, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, West Virginia, and the District of Columbia.
  • The Midwest: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin.
  • The West: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming.
  • The Northeast: Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont.
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The highest concentration of fast-growing black businesses is in the South, with 52.9%; followed by the Midwest, with 21.1%; the West, with 14.9%; and the Northeast, with 11.1% (see chart).

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