Tag Archives: Social media

Twitter is a power platform for business users and entrepreneurs to humanize their brand and communicate their message directly with their audience. To fully optimize it as a business tool, though, you’ll have to use third party applications and other online tools. This is especially true for users who have to manage multiple Twitter accounts and conversations. Third party apps and tools provide users a richer Twitter experience and enable deeper engagement with their followers. 	Currently, 58% of published tweets come from official Twitter apps, while the remaining 42% come from third-party apps. That’s a lot of apps and with so many options available, it’s hard to know where to start. Well, here are 10 essential Twitter tools to get the most out of your social media experience. —Hajj E. Flemings

10 Twitter Tools Every Business-Minded User Should Use

When it comes to navigating the Twitterverse, these nifty tools and apps will help you get through the clutter and down to business

From photo sharing to URL shortening, these Twitter apps and tools are essential for navigating…

By Hajj Flemings

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Oprah Winfrey behind studio cameras

Oprah Follows 33 People on Twitter, But Who Are They?

Despite having more than 6 million followers on Twitter, Oprah Winfrey has only returned the favor to a handful—see who they are

Boasting more than 6 million followers on Twitter, Oprah Winfrey commands serious social media clout…

By Anslem Samuel

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(Image: Lonnie Major)

Black Blogger Month: Young, Fat & Fabulous, Micro-Sizing Business

Juggling corporate brands with her own, Gabi Gregg is thriving in social media with tweets that empower women

MTV’s first Twitter Jockey Gabi Gregg speaks on the rise of her plus-size blog Young,…

By Janel Martinez

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Twitter is one of the hottest social networking tools on the planet with 190 million users.  It’s a great communication channel that can be used to build brand awareness and provide direct contact with consumers and contacts. The question any smart business owner in the 21st century has to ask is this, “Does my Twitter presence reflect my brand?” For some the response may be a simple yes or no, but to truly answer the question you have to first determine what type of account fits your needs: personal branded, business branded or a combination of the two. Branding your Twitter identity goes beyond simply selecting a handle and should include visual elements and Twitter apps to help you manage your accounts. Here are six steps to get you off to a good start. —Hajj E. Flemings

6 Ways To Effectively Brand Yourself on Twitter

Signing up for Twitter is only the first step, here are a few tips for you and your brand to get the most out of each tweet

Signing up for Twitter is only the first step, tech expert Hajj E. Flemings offers…

By Hajj Flemings

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6 Twitter Accounts to Follow to Get the Job

These tweets can bring you that much closer to job seeking success

Twitter accounts that can help you get that much closer to the job of your…

By Janell Hazelwood

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Black Blogger Month, Necole Bitchie, Brand Queen

Gossip blogger Necole Bitchie transformed her blog into a profitable business and powerful brand

As the brains behind popular gossip blog NecoleBitchie.com, Necole Bitchie reveals her humble beginnings and…

By Anslem Samuel

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Black Blogger Month, Social Wayne, Digital Revolutionary

Technology and social media marketing has skyrocketed Wayne Sutton above the social stratosphere

Technology and social media marketing expert Wayne Sutton made a business out of blogging with…

By Marcia Wade Talbert

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Black Blogger Month: Black & Married With Kids, Family Business

Lamar and Ronnie Tyler make it their business to promote positive images of the Black family online and beyond

With their parenting and relationship blog, Black and Married with Kids, husband and wife Lamar…

By Jozen Cummings

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20 Editors and Writers to Follow on Twitter

From business editors to hip-hop journalists, here are 20 voices you should "follow" on Twitter

From business editors to hip-hop journalists, here are 20 voices you should “follow” on Twitter

By Janel Martinez

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UBR Morning Post: Mobile Tech and Social Media Maven Corvida Raven

Bonus content on the entrepreneurs and strategies featured on The Urban Business Roundtable

This week on The Urban Business Roundtable, UBR Executive Producer TaQuoya Kennedy talks with Corida…

By Alfred Edmond, Jr.

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WATCH: Black Blogger Month, A Celebration of the Best in Blogging

A preview of our month long celebration of 20 of the best voices in the Black blogosphere

Exclusive promo footage for BlackEnterprise.com’s Black Blogger Month, celebration of the best in blogging, featuring…

By Anslem Samuel

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MC Hammer Talks Social Media Interests, Getting through Bankruptcy and Web Influence

Digital enthusiast uses social media to diversify and connect with new audiences

Digital enthusiast uses social media to diversify and connect with new audiences

By Janell Hazelwood

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3 Ways to Snag More Blog Opportunities

Tips to find a balance in the saturated Web market

Tips to find a balance in the saturated Web market

By BlackEnterprise.com

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In the span of just five short years Twitter has not only changed the way people communicate, but also how we do business. From aspiring entrepreneurs and major corporations to celebrities and everyday people, everyone seems to be tweeting and RTing. While some view the social media portal as just another technological distraction, others are using it to make contacts, forge relationships and gain access to information that otherwise would have been unattainable through normal channels. Still, with a reported 145 million registered users (including @BlackEnterprise and our staff of thought leaders) it can be a chore to sift through the Twitter chatter to find the right people to connect with. Well, BlackEnterprise.com has the 4/11 on 11 key people you should follow on Twitter if you’re serious about business. RT that!

4/11: 11 People You Should Follow on Twitter Now!

If you're serious about business in the 21st century these are a few people you need to connect with ASAP

If you’re serious about business in the 21st century these are a few people you…

By Anslem Samuel

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Some only know Stanley "MC Hammer" Burrell for his Grammy award-winning legacy as a pioneering performer in hip-hop and pop culture. Others remember him more for his infamous financial woes and stints on reality TV. But don't put this entrepreneur and social media advocate in a box. He's kept the superstar momentum going in recent years with his dance community Web portal, DanceJam, and the founding of Alchemist Management, a mixed martial arts management company. Hammer's also reinvented himself as a social networking mogul (with more than 2 million Twitter followers), carving out yet another niche in his diverse career with high impact and visibility. 	An avid reader and sought-after speaker—having lectured at Oxford and Wharton and will be speaking this year at Black Enterprise's Entrepreneurs Conference in Atlanta (May 22-25), Hammer knows a thing or two about expanding one's knowledge of how to connect with audiences and use technology as a lucrative tool. BlackEnterprise.com caught up with the social media whiz on his favorite book picks for social media success.

MC Hammer’s Top 5 Books For Social Media Success

The legendary hip-hop pioneer and social media advocate shares his favorite books

The legendary hip-hop pioneer and social media advocate shares his favorite books

By Janell Hazelwood

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Sheen leveraged his fame and twitter following to big bucks (Image: Getty)

Tweets For Sale: Getting Paid in 140 Characters or Less

Is it a #winning strategy or false advertisement when celebrities get paid to tweet?

Is it a #winning strategy or false advertisement when celebrities get paid to tweet?

By Janee Bolden

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I know you’ve heard it a million times: Social media is important. But what does this mean for your brand, and what are the initial steps that you need to take? Being active in the social media space can be the linchpin of growing your business. For those still unsure of where to start and how it can work, here’s a quick guide to getting started.

6 Ways to Grow Your Business Through Social Media

Just being online isn't enough, Tina Wells explains how and why being active online is good business

Just being online isn’t enough, Tina Wells explains how and why being active online is…

By Tina Wells

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A usually zen Simmons gets fired up about public hearings about Muslim Americans (Image: Press)

WATCH: Russell Simmons Speaks Out about ‘Radicalization’ of Muslims

The philanthropist on recent protests against Islamophobia and why you should get involved

The philanthropist on recent protests against Islamophobia and why you should get involved

By Elayne Fluker

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4 Social Media Tools for Your Small Business

Expert advice on how to promote your business and engage your audience

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There are a host of media experts, consultants, and mavens of media that are…

By Marcia Wade Talbert

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As part of our ongoing coverage of BE 100s, the nation’s largest black-owned businesses, BLACK ENTERPRISE's March 2011 issue highlights the digital media strategy of IMAGES USA (No. 6 on the BE ADVERTISING AGENCIES list with $86.5 million in billings). The agency managed to successfully integrate its digital media strategy seamlessly into its campaigns to stay relevant and help their clients reach consumers. Here, the experts at IMAGES offer advice on how small businesses without deep pockets can connect with and grow an audience.--Alan Hughes

Top 6 Social Media Tips for Entrepreneurs

How the right digital media strategy can help you connect with your clients

As part of our ongoing coverage of BE 100s, the nation’s largest black-owned businesses, BLACK…

By Alan Hughes

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