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Tag Archives: Sprite

WATCH: LeBron James Returns To Akron In New Sprite Commercial

There are only a few days left until the 2014-15 NBA Season begins! With such…

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LeBron James Gets His Own Beverage With ‘Sprite 6 Mix’

Sprite 6 Mix will have multichannel advertising campaign

LeBron James is coming out with his own beverage, and it’s a remix on an…

By Darren Sands

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Drake Decoded: How the International Star ‘Takes Care’ of Business

More than just Lil Wayne's protege, Drake is a multi-faceted businessman with his hand in everything

In a few short years, Canadian rap star Drake has made a million-dollar brand that…

By Andreas Hale

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LeBron James Introduces Sheets Energy Strips

The NBA star and his business partners reenergize the market with an innovative product meant to give consumers a boost

NBA star LeBron James and partner Maverick Carter join forces with Purebrand LLC to launch…

By Christina Tapper

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How To


How to Position Yourself As an Industry Authority

To build your authority, you’ll need a continuous message that tells the world who you…

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‘I See You’: The Power and Beauty of Building Multiple Tribes of Professional Women

Women that make the time to find their tribes of professional sisters have a competitive…

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