Tag Archives: Twitter

TWITTER:   I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

3 Reasons You Should Use Separate Twitter Accounts

Tech columnist Hajj Flemings answers the new-age question of whether or not employees should have more than one social media account

With lines being blurred far too many times than people would like to admit, BlackEnterprise.com…

By Hajj Flemings

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Celebrated Chef Marcus Samuelsson to Receive Spirit of Africa Award at Gala Event

Marcus Samuelsson Spreads Food Politics Through Digital Platforms

You’ve seen the chef/philanthropist on the Web and shows like "Top Chef Masters," catch him at the 2012 Black Enterprise Entrepreneurs Conference + Expo

Marcus Samuelsson’s social media footprint is sizzling—his verified Twitter account boasts over 51,000 followers; Facebook…

By Janel Martinez

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Get Advice on Raising Capital for Your Business from Black Enterprise’s Alfred Edmond

As part of Black Enterprise's Small Business University, VP & Editor-at-Large Alfred Edmond, Jr. takes to Twitter to answer your money questions TODAY, 2pm EST

As part of the Black Enterprise Small Business University powered by Dell, Alfred Edmond, Jr. VP and Editor-at-large…

By Elayne Fluker

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Boxing champ Floyd "Money" Mayweather Jr., center, poses with pop singer Justin Bieber and Cuban boxer Yuriyorkis Gamboa (Image: File)

Money, Power and Technology: How Floyd Mayweather Became a Social Media Heavyweight

The famed boxer has spread his brand beyond the boxing ring, amassing an online following that rivals tech heavyweights and influencers

With accounts on various social media platforms, Floyd “Money” Mayweather Jr. has spread his brand…

By Hajj Flemings

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Charles Barkley  From the onset of his career Barkley was surrounded by greatness. Drafted by the Philadelphia 76ers in 1984, he joined a team that includes legends Julius Erving, Moses Malone and Maurice Cheeks. Holding his own, Sir Charles averaged 14 points and 8.6 rebounds per game during his rookie season. A year later, he was the team’s leading rebounder and second scorer before eventually becoming the Sixers’ franchise player until he was traded in 1992 to the Phoenix Suns, where he continued to dominate as a rebounder and team leader. By time he retired in 2000, Barkley became the fourth player in NBA history to achieve 20,000 points, 10,000 rebounds and 4,000 assists. However, the Dream Team gold medalist was never able to win a title to compliment his accolades.

NBA Decoded: Does Social Media Make Athletes Worse Role Models?

Was Charles Barkley right? How social media has made today's athletes flaws as a role model more apparent

When Charles Barkley proclaimed that he wasn’t a role model he had no idea that…

By BlackEnterprise.com

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(Image: Thinkstock)

Motherhood vs. Career Pursuit: Should Women Have to Choose?

Women weigh in on whether sacrifice of parenting is doable and worth it

From fashion icon Kimora Lee Simmons to Xerox CEO Ursula Burns, women balance motherhood and…

By Janell Hazelwood

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"Awkward Black Girl" creator Issa Rae

‘Awkward Black Girl’ Creator Issa Rae on Shorty Award Win and Online Racism

The producer, director, writer and star of “The Misadventures of Awkward Black Girl” addresses the digital hate

“Awkward Black Girl” creator Issa Rae spoke to BlackEnterprise.com about her Shorty Award win, the…

By Janel Martinez

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Since its 2008 launch, Klout has been praised as a helpful tool for social influence, and criticized on score inconsistencies all in the same breath. Technology blogger Diego Basch summed it up best: “It’s simply a game that measures how good you are at it. Your Klout score measures how good you are at getting a high Klout score.” 

While Klout maintains that their "True Reach" metric is a work in progress, it’s hard not to view the number as the end-all, be-all of one’s digital influence.  It matters so much so that companies are using the scoring system to decide whether or not they’ll employ an individual. Sam Fiorella’s job interview was cut short when he admitted to not knowing about Klout. After the dismissal, Fiorella spent the next six months working to boost his Klout score, ultimately reaching 72. With interactive influence determining whether or not you’ll land your next job (or VIP status at an upcoming event), here are 5 tips to boosting your Klout score in 5 days.--Terrena Carriman

Clout vs. Klout: Why the Latter Doesn’t Measure True Influence

While some employers will check a prospective employee’s digital influence, it should not blow one’s chances of getting a job

BlackEnterprise.com columnist Hajj Flemings examines whether or not a job applicant’s Klout score outweighs his/her…

By Hajj Flemings

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Melinda Emerson, Black Enterprise Small Business University Instructor

Meet Your Small Business University Instructor: Melinda Emerson

Register for Black Enterprise's Small Business University NOW and learn how to build and grow your business! Plus enter for a chance to win more than $50,000 in prizes

For the Black Enterprise Small Business University, sponsored by Dell, entrepreneurship expert Melinda Emerson offers…

By Demetria Irwin

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(Image: File)

Will Tweet for Sneaks? Nike Launches Twitter RSVP System

The sportswear juggernaut launches Twitter-based reservation system

Nike’s newly-created reservation system invites sneaker enthusiasts to one of 12 participating Nike retail locations…

By Janel Martinez

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(Image: Thinkstock)

You Only Live Once: So When It Comes to Your Business, Innovate Before It’s Too Late

For entrepreneurs, a healthy dose of innovation (and a dash of crazy) could be the key to your small business success

For entrepreneurs, a healthy dose of innovation (and a dash of crazy) could be the…

By Elayne Fluker

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The Growth of Instagram: Your Picture Is Now Worth a Billion Dollars

The popular mobile application has experienced a surge in its user base

With Facebook’s Instagram acquisition still the topic of conversation in the tech space, here’s a…

By Hajj Flemings

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5 Ways to Grow Your Brand’s Social Media Following

Five easy-to-follow steps that will help promote your business—all while cultivating a strong social media presence.

Amanda Miller Littlejohn provides five easy-to-follow steps that will help promote your business—all while cultivating…

By Amanda Miller Littlejohn

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Detroit Bankruptcy Turns Spotlight to Business Development

Digital Renaissance: 3 Signs Detroit Is the Next Tech Hub

The former automotive center is quickly becoming a go-to tech destination

Detroit is shaking things up a bit, taking its creative roots and recreating a space…

By Hajj Flemings

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Hundreds of thousands of gamers flocked to Boston this past weekend to get a sneak peek at the latest in gaming technology. PAX East 2012 had a little something for every attendee, from freeplay areas where gamers played classic video games and tabletop games to sections where major video game publishers displayed the biggest soon-to-be-released titles; not to mention, there were tons of networking opportunities.  

On the second day, panelists at “Healthy Games: Lose Weight, Live Longer, and Level Up” discussed new-age technology that will help gamers (and non-gamers alike) get fit in a fun way. Put the weights aside and pick up your controller or mobile device. Here are four health-focused tech tools that will keep you fit in a point and click:--Tamika Moultrie

4 Health Tools That Place Fitness in the Palm of Your Hand

Developers discuss health-conscious products that allow gamers to enhance their gaming skills and health comprehension

PAX East 2012 attendees listened to “Healthy Games: Lose Weight, Live Longer, and Level Up”…

By Tamika Moultrie

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(Image: Thinkstock)

You’ve Been Warned: Prepare to Hand Over Your Facebook Password

Social media has blurred the line between personal and professional. Ask yourself: Are you ready to willingly turn over your username and password?

Some employers are taking it one step further; demanding candidates provide their Facebook login information.…

By Hajj Flemings

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In honor of Trayvon Martin, Dwyane Wade posted a picture of himself on Twitter sporting a black hoodie (Image: Dwyane Wade, Twitter)

A Closer Look at Trayvon Martin’s Social Media Footprint

The high school junior’s death sparked Twitter hashtags, Facebook statuses and YouTube tributes

Everyone from celebrities to everyday people began leveraging the power of social media to discuss…

By Hajj Flemings

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How Long Before We Forget About Trayvon Martin?

Being politically active against injustice should not be a trending topic but a lifetime mission

Following the death of Trayvon Martin everyone’s rallying for justice, but will the activism last…

By Anslem Samuel

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WATCH: Epic Records’ Astro on Life After X-Factor & Being Black History in the Making

The teen phenom explains his rise in fame and plans for the future

X-Factor’s Astro speaks on his relationship with L.A. Reid, debut album on Epic Records, appreciation…

By Anslem Samuel

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(Image: Thinkstock)

SXSW 2012: 4 Tips on Giving in the 21st Century

Social media makes philanthropy safe and easy

Cheryl Contee of Fission Strategy’s 2012 SXSW Interactive Festival panel, “21st Century Giving: Social Philanthropy’s…

By Marcia Wade Talbert

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