Tag Archives: Twitter

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Motherhood vs. Career Pursuit: Should Women Have to Choose?

Women weigh in on whether sacrifice of parenting is doable and worth it

From fashion icon Kimora Lee Simmons to Xerox CEO Ursula Burns, women balance motherhood and…

By Janell Hazelwood

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"Awkward Black Girl" creator Issa Rae

‘Awkward Black Girl’ Creator Issa Rae on Shorty Award Win and Online Racism

The producer, director, writer and star of “The Misadventures of Awkward Black Girl” addresses the digital hate

“Awkward Black Girl” creator Issa Rae spoke to BlackEnterprise.com about her Shorty Award win, the…

By Janel Martinez

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Since its 2008 launch, Klout has been praised as a helpful tool for social influence, and criticized on score inconsistencies all in the same breath. Technology blogger Diego Basch summed it up best: “It’s simply a game that measures how good you are at it. Your Klout score measures how good you are at getting a high Klout score.” 

While Klout maintains that their "True Reach" metric is a work in progress, it’s hard not to view the number as the end-all, be-all of one’s digital influence.  It matters so much so that companies are using the scoring system to decide whether or not they’ll employ an individual. Sam Fiorella’s job interview was cut short when he admitted to not knowing about Klout. After the dismissal, Fiorella spent the next six months working to boost his Klout score, ultimately reaching 72. With interactive influence determining whether or not you’ll land your next job (or VIP status at an upcoming event), here are 5 tips to boosting your Klout score in 5 days.--Terrena Carriman

Clout vs. Klout: Why the Latter Doesn’t Measure True Influence

While some employers will check a prospective employee’s digital influence, it should not blow one’s chances of getting a job

BlackEnterprise.com columnist Hajj Flemings examines whether or not a job applicant’s Klout score outweighs his/her…

By Hajj Flemings

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Melinda Emerson, Black Enterprise Small Business University Instructor

Meet Your Small Business University Instructor: Melinda Emerson

Register for Black Enterprise's Small Business University NOW and learn how to build and grow your business! Plus enter for a chance to win more than $50,000 in prizes

For the Black Enterprise Small Business University, sponsored by Dell, entrepreneurship expert Melinda Emerson offers…

By Demetria Irwin

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Will Tweet for Sneaks? Nike Launches Twitter RSVP System

The sportswear juggernaut launches Twitter-based reservation system

Nike’s newly-created reservation system invites sneaker enthusiasts to one of 12 participating Nike retail locations…

By Janel Martinez

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You Only Live Once: So When It Comes to Your Business, Innovate Before It’s Too Late

For entrepreneurs, a healthy dose of innovation (and a dash of crazy) could be the key to your small business success

For entrepreneurs, a healthy dose of innovation (and a dash of crazy) could be the…

By Elayne Fluker

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The Growth of Instagram: Your Picture Is Now Worth a Billion Dollars

The popular mobile application has experienced a surge in its user base

With Facebook’s Instagram acquisition still the topic of conversation in the tech space, here’s a…

By Hajj Flemings

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5 Ways to Grow Your Brand’s Social Media Following

Five easy-to-follow steps that will help promote your business—all while cultivating a strong social media presence.

Amanda Miller Littlejohn provides five easy-to-follow steps that will help promote your business—all while cultivating…

By Amanda Miller Littlejohn

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Detroit Bankruptcy Turns Spotlight to Business Development

Digital Renaissance: 3 Signs Detroit Is the Next Tech Hub

The former automotive center is quickly becoming a go-to tech destination

Detroit is shaking things up a bit, taking its creative roots and recreating a space…

By Hajj Flemings

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Hundreds of thousands of gamers flocked to Boston this past weekend to get a sneak peek at the latest in gaming technology. PAX East 2012 had a little something for every attendee, from freeplay areas where gamers played classic video games and tabletop games to sections where major video game publishers displayed the biggest soon-to-be-released titles; not to mention, there were tons of networking opportunities.  

On the second day, panelists at “Healthy Games: Lose Weight, Live Longer, and Level Up” discussed new-age technology that will help gamers (and non-gamers alike) get fit in a fun way. Put the weights aside and pick up your controller or mobile device. Here are four health-focused tech tools that will keep you fit in a point and click:--Tamika Moultrie

4 Health Tools That Place Fitness in the Palm of Your Hand

Developers discuss health-conscious products that allow gamers to enhance their gaming skills and health comprehension

PAX East 2012 attendees listened to “Healthy Games: Lose Weight, Live Longer, and Level Up”…

By Tamika Moultrie

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You’ve Been Warned: Prepare to Hand Over Your Facebook Password

Social media has blurred the line between personal and professional. Ask yourself: Are you ready to willingly turn over your username and password?

Some employers are taking it one step further; demanding candidates provide their Facebook login information.…

By Hajj Flemings

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In honor of Trayvon Martin, Dwyane Wade posted a picture of himself on Twitter sporting a black hoodie (Image: Dwyane Wade, Twitter)

A Closer Look at Trayvon Martin’s Social Media Footprint

The high school junior’s death sparked Twitter hashtags, Facebook statuses and YouTube tributes

Everyone from celebrities to everyday people began leveraging the power of social media to discuss…

By Hajj Flemings

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How Long Before We Forget About Trayvon Martin?

Being politically active against injustice should not be a trending topic but a lifetime mission

Following the death of Trayvon Martin everyone’s rallying for justice, but will the activism last…

By Anslem Samuel

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WATCH: Epic Records’ Astro on Life After X-Factor & Being Black History in the Making

The teen phenom explains his rise in fame and plans for the future

X-Factor’s Astro speaks on his relationship with L.A. Reid, debut album on Epic Records, appreciation…

By Anslem Samuel

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SXSW 2012: 4 Tips on Giving in the 21st Century

Social media makes philanthropy safe and easy

Cheryl Contee of Fission Strategy’s 2012 SXSW Interactive Festival panel, “21st Century Giving: Social Philanthropy’s…

By Marcia Wade Talbert

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TWITTER:   I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

SXSW 2012: The Power of ‘Black Twitter’

Kimberly Ellis, commonly known as Dr. Goddess, explains why black people are more than mainstream’s view of “Black Twitter”

In her SXSW panel discussion, “The Bombastic Brilliance of Black Twitter,” Kimberly C. Ellis set…

By Marcia Wade Talbert

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Texas-born rapper Paul Wall and wife Crystal Wall talk health and wellness in urban communities at 2012 SXSW Interactive Festival (Image: Winston Ford)

SXSW 2012: Feel Rich Discusses Health and Wellness in the Hip-Hop Community

At the 2012 SXSW Interactive Festival, Quincy Jones III and his Feel Rich team talk about the health-conscious enterprise and promoting healthy living in urban communities

Producer and digital mogul Quincy Jones III has found a way to combine healthy living…

By Winston Ford

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Blogging While Brown founder Gina McCauley discusses brand awareness and digital content monetization at her panel “Social Media Sharecropping: Black Tech Adoption” at SXSW 2012 (Image: Winston Ford)

SXSW 2012: ‘Social Media Sharecropping’ Encourages African Americans to Monetize Digital Content

Blogging While Brown founder Gina McCauley talks digital content monetization and brand awareness at her panel during 2012 South by Southwest (SXSW) Interactive

The SXSW 2012 panel “Social Media Sharecropping: Black Tech Adoption” focused on creating an online…

By Winston Ford

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Speller is all smiles at her ballooning business

Entrepreneur Follows Her Passion & Finds Ballooning Success

Shanta Speller finds success with Bunch of Balloons, her balloon decorating company

Juggling a full-time job with her passion, Shanta Speller launched Bunch of Balloons, her own…

By Jenisha Watts

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Will Social Media Determine the 2012 Presidential Campaign?

Exploring the impact of Twitter and Facebook on how voters will cast their ballot

Social media is so engrained into our society that it may be a determining factor…

By Hajj Flemings

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