An Extraordinary Celebration of Black Men: What You Need To Know

An Extraordinary Celebration of Black Men: What You Need To Know

For more than two decades, the Black Enterprise Golf & Tennis Challenge has been the ultimate end-of-summer getaway for top black executives, entrepreneurs, tastemakers, and influencers across every industry, profession, and field of endeavor. However, this year begins a new era for this unique event, which has been reinvented as an extraordinary celebration of the contributions, excellence, and leadership of men of color: The Black Men XCEL Summit.


The excitement around the introduction of Black Men XCEL has been building since the event was first announced at the 2017 Women of Power Summit in Phoenix, resulting in thunderous applause from the nearly 1,000 top executives in attendance at that event. Since then, the buzz has spread to social media, with overwhelming consensus that an event uplifting and celebrating black men is long overdue.

However, as with any inaugural event, that excitement and interest also comes with questions about this extraordinary celebration. Here are a few key things to know about Black Men XCEL.

What’s Happened With The Golf & Tennis Challenge?


Everything you loved about the Golf & Tennis Challenge—from the golf tournaments and luxurious spa experiences, to the Mars vs. Venus Trivia Competition and Celebrity Chef Challenge, to live comedy and musical performances (not to mention partying with influencers, power players, and celebs)—you’ll still enjoy at Black Men XCEL. The Black Men XCEL Summit is an extended, festive, extraordinary celebration of black men, designed to be both inspiring and empowering, as well as loads of fun.

What Is the Black Men XCEL Summit?


The Black Men XCEL Summit is a bold, festive, and exciting multiday event developed to celebrate the many contributions and achievements of today’s black men. The crown jewel of our BMX Summit, The XCEL Awards: An Extraordinary Celebration of Excellence and Leadership, will recognize iconic black men in every field of endeavor—from corporate America and entrepreneurship, to the entertainment industry, the education sector, and beyond. Attendees will enjoy energizing and empowering sessions focused on solutions and strategies to replicate success and opportunities for black men, as well as live comedy and top-notch musical performances, a star-powered awards dinner, luxury spa services, world-class golf and much more—all designed to create the ultimate inspiring, end-of-summer getaway experience.

Is There a Social Media Hash Tag For The Black Men XCEL Summit?


Yes. You can follow and join the buzz around Black Men XCEL by checking for #BMXCEL on Facebook, Twitter, Instagram and other social media platforms.

Is the Black Men XCEL Summit Just For Men? Are Women Invited?


Not only do we want women to attend the Black Men XCEL Summit, we need you there to celebrate with us! After all, you—our wives, mothers, sisters, girlfriends, daughters—are our biggest champions; no one is prouder of our achievements or more invested in our success. You provide us with both motivation and inspiration. We need you to join us because you believe in us and you want us to win! The Black Men XCEL Summit is for black men, and for those who love us. How are we supposed to have fun without you?


With that in mind, there is plenty for you to enjoy, whether you’re flying solo, hanging out with your best girlfriends, or spending quality time with the special man in your life. From luxurious spa amenities and great golf and tennis, to sessions including Women Uncensored and live music and comedy, you’ll have an amazing time!

How Is Black Men XCEL Related To Your BE Modern Man Campaign?


BE Modern Man, launched in 2015, is about men we know and see every day—in our families and neighborhoods, at work, in church or from college—who are doing extraordinary things in the course of their daily lives. The XCEL Awards celebrates the extraordinary, iconic black men who have achieved transcendent greatness.

The tagline for BE Modern Man is “It’s Our Normal to Be Extraordinary.” BE Modern Man is a year-round digital and social media campaign of, designed to bring to light the countless black men who are making valuable and even heroic contributions to our families, communities, nation, and the world in every field of endeavor, but who go virtually unnoticed by mainstream media and popular culture.

While BE Modern Man is about the daily contributions of black men, Black Men XCEL, and the XCEL Awards in particular, is the ultimate celebration of black men who represent absolute greatness and serve as the standard of excellence not just to African Americans, but the world. Our inaugural XCEL Award honorees are who the BE Modern Man aspires to become.

BE Modern Man and the Black Men XCEL Summit have a shared mission: To challenge the prevailing narrative of mainstream media and popular culture by showcasing black men more accurately as significant contributors, solution providers, and valued assets to the world. Despite the forces arrayed against them, Black Men XCEL.

Learn more about Black Men XCEL at