BET and Tyler Perry Partner to Bring the Streaming Service, BET+ - Black Enterprise
Black Enterprise magazine Fall 2019 issue

Move over Netflix, hold your horses Disney, Hulu make room! BET and Tyler Perry have added another streaming service for us to enjoy.

According to Deadline, Black Entertainment Television and movie mogul Tyler Perry have partnered to launch an ad-free streaming service called BET+.

The price for the new service will be $9.99 per month, and it will feature more than 1,000 hours of content. This will include exclusive new original programming, series, movies, and specials from BET Networks and black creators such as Perry, Tracy Oliver, Will Packer, and a host of others. The launch date is September 19.

For the first time ever, Perry’s stage plays will be featured on the streaming service.

“African Americans are the leading consumers of streaming services, with higher SVOD (Subscription Video On Demand) adoption rates than other consumers, which is why we’re so excited to launch a premium product for this underserved audience,” BET President Scott Mills said in a statement.

“BET Plus is a natural extension of BET’s linear network, which has been the leading home of black culture for decades. Tyler Perry is perfect for BET Plus,” he continued. “The combination of new, original shows and his giant library of popular movies, series, and stage plays that Tyler brings to our joint venture creates an amazing product for his large and passionate fan base.”

The streaming service will also be made available for Android and iOS mobile devices, along with unnamed “other streaming platforms.”

“In our industry, the way people consume content is constantly evolving. I’ve paid attention to my audience and what works for them and, for that reason, I’m very excited not only about the idea of partnering with BET to create new and exciting content, but also about the idea of giving people a personalized experience through the ability to curate the content they love to consume,” Perry said. “On a personal level, this will also be the first time I’ll be working in areas like unscripted and variety television, which will afford me the opportunity to work in fresh, creative ways with new voices and to discover new talent.”