Big Freedia Ready To Slay Beauty Game With Bold Beats Makeup For All Genders And Tones

Big Freedia is now a boss! The Queen of New Orleans Bounce music has officially announced the launch of her new beauty line, Bold Beats, in partnership with BLK/OPL.

This latest Black-owned beauty venture has an even more inclusive aspect: gender-neutral makeup, which the New Orleans native calls “fundamental” to her look. Big Freedia describes herself as “gender nonconforming, fluid, nonbinary.”

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“It’s finally here! I’m so excited for the launch of my limited edition Bold Beats Collection in collab with @blackopalbeauty,” shared the media personality on social media. “This collection is all about being your best, bold, beautiful self…I can’t wait to see y’all in these beautiful products!!”

She also revealed her inspiration behind the brand in a press statement, re-shared by MyNewOrleans.com, calling it an “honor” to release the collection with BLK/OPL.

“On the road over the years, I saw very little gender-neutral makeup,” she explained. “I thought, why not develop a make-up line that’s for everyone–for all gender orientations and skin tones?”

Bold Beats will not only feature traditional makeup products such as eyeshadow and lashes, but also items that keep up with Big Freedia’s true form, including vibrant nail tips. The eyelashes comprise three different styles named after some of the content creator’s most notable phrases, such as “Ya Best Believa” and “Girl Down.” The nail sets come in two colorful forms. All products range from $12 – $17 in order to be widely accessible to all groups.

The line represents Big Freedia’s partnership with BLK/OPL, a cosmetics brand known for its affordable and wide-range of products especially for those with darker skin tones. Bold Beats, sold exclusively at the Afrocentric beauty line’s website, is available now.