More Black Americans Are Becoming Franchise Owners and Fueling Small Business Growth - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

When it comes to opening a business, franchising is a blueprint concept African Americans use to make money. The number of black-owned franchises rose briskly to 8% in 2012 from 4.4% in 2007, new research provided by the International Franchise Association shows.

Accounting giant PricewaterhouseCoopers teamed with the franchise industry’s largest trade group to compile the report.
The findings are based on data from the U.S. Census Bureau’s 2012 Survey of Business Owners that included examining the scope of franchise businesses owned by minorities and females six years ago.

Staggering Black-Owned Franchise Growth

Another eye-popping statistic revealed that 30.8% franchise businesses in 2012 were owned by minorities, up from 20.5% in 2007. In contrast, only 18.8% of businesses not franchised were owned by minorities in 2012.

When broken down by race, firms run by blacks had the biggest gain in the percentage of businesses operated as a franchise within the minority, ethnic, and gender groups. Those black-owned firms grew to 4.8% in 2012, up roughly 66% from 2.9% from 2007.

“The franchise business model has solidified its place in our economy as a stable job producer and opportunity engine and is uniquely situated to affect serious change in local communities by encouraging employment for those who need it most,” said IFA President & CEO Robert Cresanti. “This report demonstrates how the franchise business model is working to meet the future challenges of a rapidly growing and diversifying franchise sector with shifting demographics, instituting a way of living that achieves a dream for millions of America.”

Another set of figures from the U.S. Census Bureau’s Survey of Business Owners revealed astounding growth in black franchise ownership. That data showed 40,588 businesses were operated as franchises for all or part of their businesses by blacks in 2012, up from just 15,087 as franchises run by blacks in 2007.

The new data is significant because it shows how franchising ownership for blacks, minorities, and women has evolved and dramatically changed over the years. For years, African Americans have operated and continue to run restaurant and cleaning brands.

Yet in recent years, blacks have become owners in a broad spectrum of franchises. They include Always Best Care Senior Services, FastSigns, Handyman Matters, Jazzercise, PostNet, Meineke Car Care Center, and 1-800-Got Junk? to name just a few.

Another factor contributing to a rise in black franchisees is there are now more than 3,000 franchise concepts offered in the United States, and international companies are steadily launching franchise brands in America, observers say.

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Jeffrey McKinney

Jeffrey McKinney is a long-time freelance business writer and reporter, contributing to Black Enterprise magazine for several years on broad range of business and financial topics. He also writes regularly for Franchise Times, a highly regarded publication covering the franchise industry.


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