Detavio Samuels

Detavio Samuels Discusses ‘New Era Of Entertainment’ At Revolt

A new era is underway at Revolt.

It’s no secret that there has been a change at Revolt, but that doesn’t change the mission of the platform. The purpose of the company remains the same with an added feature that has gripped the world and is essentially the future. With the advancement of artificial intelligence, Revolt has reimagined narratives that go in a different direction that make the public think.

Revolt, which celebrated its 10th anniversary in 2023, is looking forward to the next version of REVOLT WORLD again taking place in Atlanta in 2024, the company is not changing its expectations of success.

Revolt CEO Detavio Samuels, who gave BLACK ENTERPRISE a look into the future of Revolt, says the company will introduce new programming, new structure, and better programming.

“What’s not changing is the vision and the mission,” Samuels says. “In other words, our purpose is still the same. We are here to shift the narrative for Black people globally by building the most powerful black storytelling engine on the planet, powered by creators, right? So that hasn’t changed.”

What Samuels describes as “the new era of entertainment” takes place where most people live and breathe—on social media.

“So what we see is important for media brands in the future is to no longer be singled lane-focused. You can’t just be a cable company. You can’t just be a tech company. You’ve got to meet these people where they are and all of the experiences that they personally choose to consume in.”

As Black History Month ended, Revolt rolled out a campaign that reimagined history, but from the Black perspective—and with the power of A.I.

“I was tired of lying and so when the agency brought me this idea around reimagining or imagining new worlds through the transformer, the power of A.I., I jumped on it,” Samuels says. “It allows us to bring new narratives to our culture, new narratives to our audience, ideas that would have cost millions to do if you went out and produced them. But we can do it in real life for free.

“If people aren’t up on it yet, it’s just basically a retelling of history in general, but from a Black perspective, with us being the ones controlling the narrative, if not the narrative, at least the historical aspects of what’s going on, who came up with the idea for that particular.”

Revolt, Samuels says, is also launching a women’s channel.

“We’ve been building our women’s audience over the last few years. We want to try to super serve them in ways that we don’t see in the marketplace. We want to find and identify entertaining content for Black women, but we also want to create a platform that enables them to lead their own revolution, champion their causes, amplify their voices.”

Along with mentioning particular projects that will delve into the history of important Black moments that the world needs to know about, Samuels wants to bring in creatives and do a “creative residency in-house” for Revolt.

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