Dream Team: Black Couple Opens First Ever Black-Owned Mattress Store in the Midwest

Dream Team: Black Couple Opens First Ever Black-Owned Mattress Store in the Midwest

Black-owned businesses seem to be thriving in every part of the country, with a new mattress store in the Midwest adding to the number.

The Better Mattress store in Denver is the first black-owned mattress store ever to open in the Rocky Mountain area, Black Business reports. Owners Randy and Linda Davis opened shop with the goal of giving all Denverites a good night’s rest. When it comes to location, the storefront is retail gold: It’s just off Interstate 25 and surrounded by larger retail stores.

Seeing there were no other locally owned sleep shops in the area, the Davises decided to open their own in September 2022. The Better Mattress carries a variety of models for customers to create a better sleep experience — which is important to Randy, who has been in the industry for more than 30 years. “Comfort, support, and durability are the three pillars of a great mattress,” he said in a press release.

Customers can choose among more than 50 popular brands of mattresses, including Beautyrest and Perfect Sleeper. But the couple’s passion for quality sleep reached its apex when they were given the opportunity to collaborate with Therapedic on their own signature line. The Better Mattress sleep collection mattress features state-of-the-art cooling technology to help all types of sleepers get the quality rest the need. “Designing our own line allowed us to control the materials that go into the product,” Davis said. “What better way to ensure we check the boxes on bringing the best value and the most comfortable mattresses to our customers.”

The couple also had a hand in creating pillows, sheets, and adjustable beds to round out the collection.

During their grand opening weekend, the Davises gave free twin mattresses to the first three households that stopped by.