Fair Count and Comcast NBCUniversal Partner to Encourage People of Color to Get Counted in the 2020 Census
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Fair Count and Comcast NBCUniversal Partner to Encourage People of Color to Get Counted in the 2020 Census

Get counted in the 2020 Census
(Image: iStock/liveslow)

Today, Fair Count and Comcast NBCUniversal announced a million-dollar national partnership to encourage people of color to participate in the 2020 Census. Historically, black and brown people have been undercounted in the census. In 2010, 1.5 million black, Latinos, and Native Americans were undercounted. Part of that is due to the lack of access to the Census as well as mistrust and disinformation campaigns in communities of color.

With federal funding for communities at stake, Fair Count and Comcast NBCUniversal want to ensure that people understand the importance of being represented this time around.

As a part of the partnership, Fair Count’s “Piece of the Pie” ad began airing during Comcast NBCUniversal’s Public Service Announcement time across the nation this week. It will be followed by another ad, called “Sisters for the Census,” that will run through the end of the census response period on Aug. 15.

In a joint statement released by Fair Act and Comcast NBCUniversal, Dr. Jeanine Abrams McLean, vice president of Fair Count said, “Comcast is a trusted voice in households across the nation, and we are grateful to them for allowing us to utilize this platform. This partnership will allow us to reach people across the country—from urban to rural communities — letting them know how participation in the 2020 Census will benefit their families, friends, and communities for the next ten years.”

American’s response to the Census helps direct billions of dollars in federal funds to local communities for schools, roads, and other public services.

On the heels of the announcement, McLean of Fair Count joined Sheila Hyland to talk about how Fair Act is working to achieve a fair and accurate count of America’s population in Census 2020.

With the Census now being offered digitally and over the phone, people have more access to the form.

“As we embark on the first digital census, Comcast is proud to extend our platform and support the outreach efforts of Fair Count, an organization that shares our commitment to encouraging census participation across hard to count communities, particularly communities of color,” said Dalila Wilson-Scott, senior vice president for Community Investment at Comcast Corp. and President of the Comcast NBCUniversal Foundation.

Communities are reliant on every member to be counted to receive the support they need to advance over time

To be counted in the Census, click here.


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