FAMU Cheer Squad Secures Deal With Mielle Organics Hair Care
The three-year partnership makes the FAMU cheer squad brand ambassadors for the natural hair care company.
The cheer squad at Florida A&M University (FAMU) has secured a partnership with Mielle Organics to become brand ambassadors for the global natural hair care brand.
The three-year deal was revealed to the public on Nov. 27.
“I loved everything about my time at FAMU, and this is a full circle moment to give back in this way,” Mielle president Omar Goff, who graduated from the institution’s School of Business and Industry in 2004, said in a press release. “We started the HBCU partnership journey at Howard University with the queens of the pool, and now we are here to partner with the queens of cheer.”
The company, a newly added division of P&G beauty, has established a $250,000 partnership that will include product sampling, activations, as well as social media campaigns to promote both the cheerleaders and the new favorite hair products.
Mielle Organics was founded by Monique Rodriguez in 2014. As a Black-owned hair care brand, it has continued to uplift its community, particularly at HBCUs like FAMU.
“It is great to have Rattlers in great places,” said FAMU cheer squad head coach Brandi Tatum-Fedrick. “We are super excited for Omar Goff’s commitment to his alma mater. In my 18 years of coaching, this is our first partnership, so I am excited for many more to come.”
Tatum-Fedrick also was instrumental in bringing the partnership to fruition through her additional role as FAMU assistant vice president of annual and affinity giving. This is the cheer squad’s first hair care brand deal.
This brand is going to evolve FAMU Cheer,” said Ashlyn Boles, FAMU cheer co-captain. “It will allow us to step out of our comfort zone to say I can wear my natural hair, and I can rock my natural hair and look good while doing it.”
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