Privacy continues to be one of the top issues in sharing content on social networks. Recently, Facebook announced their new privacy settings and the redesign they are rolling out soon. Users started seeing the new privacy changes to the Web version Thursday, and the mobile roll-out of changes will happen soon after. An interesting question is what is driving the new Facebook privacy changes? Is it Google Plus or the need to provide users with a more contextual experience? The launch of Google Plus has intensified content-sharing privacy with their Google Circles functionality. The friendly competition with Google will hopefully continue to provide changes that will benefit the user. The other big plus is that these adjustments enable users to manage their profiles, which represent and reflect a portion of their online identity. ---Hajj Flemings