Making Peace With the Millennials - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

Generation Next is tech savvy, brimming with new ideas and hungry for new challenges.

Okay, everybody. You can relax.

For nearly a decade, we’ve been warned of the rise of Generation Next, also know as Generation Y or the Millennials, and how they were going to terrorize the Baby Boomers and Generation Xers who preceded them, and change everything we hold sacred about how work and business should be done. Well, Generation Next (generally those born from the late ‘70s to the early 2000s) has been part of our business reality for a while now. And what do you know? They’re not the disruptive, mind-bending threat we thought they’d be.

Sure, they’re different. For example, they are more comfortable with media, communication and digital technology than any group of workers before them. But instead of fulfilling dire prophesies of shaking up the workforce, they’ve demonstrated an ability to energize organizations with their tech savvy, new ideas and constant hunger for fresh challenges–the perfect set of attributes for a rapidly changing economy full of both peril and promise. At Black Enterprise, we’ve harnessed this valuable human capital through our BE  Next initiative–with huge benefits for our entire organization.

Do You Wanna BE Next? Tell us why!

The Millennials are not an invading force set to change all we hold dear. They are the fresh troops we need to restore our confidence in our ability to spark new innovations and conquer new markets. If you’re smart, no matter your age, you will engage and collaborate, not compete, with Generation Next.

Alfred Edmond Jr. is the editor-in-chief of BlackEnterprise.com

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Alfred Edmond, Jr.

Alfred Edmond Jr. is SVP/Editor-at-large of BLACK ENTERPRISE. He is a content leader, brand representative and expert resource for all media platforms under the BLACK ENTERPRISE brand, including the web site, social media and live networking events. From 2008 through 2010, Edmond was SVP/Editor-in-chief of BlackEnterprise.com, helping to lead the transition of BLACK ENTERPRISE from single-magazine publisher to digital-first multimedia company. From 1995 through 2008, Edmond was chief editor of BLACK ENTERPRISE magazine. He has also hosted The Urban Business Roundtable on WVON-AM in Chicago and Money Matters, a syndicated radio feature of American Urban Radio Networks. Edmond is also an entrepreneur, speaker, author and amateur natural bodybuilding competitor.


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