COVID-19 is disproportionately impacting senior citizens—and the black community. Across the nation, elderly people in living and nursing facilities have been isolated from their families and loved ones due to the pandemic. Keeping them safe and healthy has been a top priority for healthcare workers and first responders no matter their zip code. For those reasons and more, Miss Diddy, founder and CEO of The Brand Group LA, decided to partner with The City of Compton’s Mayor Aja L. Brown and black-owned brand Henry Mask Co. to donate more than 250 masks to senior citizens in Compton.
Brown and Miss Diddy are both Compton natives who often serve the community side-by-side. As black and brown communities remain underserved during the pandemic, public figures have stepped in to make sure that no one is overlooked or left to fend for themselves.
In a joint statement released by The Brand Group and the mayor, Miss Diddy said, “I lost all of my grandparents at a pretty early age in my life and it made me extremely sensitive toward the elderly. I always wish I had my grandparents growing up as an adult.”
She went on to say. “There was no way I could know this is happening in the world and not try my best to take care of the senior citizens to the best of my ability.” And that is why she decided to partner with Mayor Brown and Henry Mask Co.
Brown is committed to making sure that everyone in her community is taken care of. “Our seniors are the foundation of our community and we are thankful to partner with native Miss Diddy and Henry Mask Co. to provide masks for our seniors, as we continue our efforts to ensure our loved ones are cared for and protected,” she said.
Patrick ‘Richfresh’ Henry, co-founder of Henry Mask Co., is known for his bespoke tailored suits but recently pivoted to make masks in response to the crisis. “Being in the garment making business, we have all the resources necessary to make masks. We honestly felt it was irresponsible to not use those resources to make the one thing that people need the most.”
It remains true that it takes the community to save the community. The trio has garnered the support of many and they plan to continue their efforts.
To read more about how COVID-19 is impacting the black community, click here.