March 1, 2024
Black NASCAR Driver Rajah Caruth’s Partnership With Hendrick Cars Goes The Distance
HendrickCars.com has announced the extension of its partnership with rising NASCAR talent Rajah Caruth and Spire Motorsports.
On Feb. 23, HendrickCars.com announced the extension of its partnership with rising NASCAR talent Rajah Caruth and Spire Motorsports’ No. 71 NASCAR CRAFTSMAN Truck Series team for the entire 2024 race calendar. Initially set to sponsor Caruth for ten races this season, the decision reflects the 21-year-old driver’s impressive performance, marked by a third-place finish at Daytona International Speedway and an eighth-place showing at Atlanta Motor Speedway.
Gary Davis, Executive Vice President of Hendrick Automotive Group, expressed confidence in Caruth, stating, “Rajah has had a tremendous start to 2024… we couldn’t pass on supporting him for the entire season.” Caruth, a Washington D.C. native, started his 2024 NCTS campaign on a strong note and is currently fifth in the championship point standings.
HendrickCars.com, the digital hub for Hendrick Automotive Group, serves as the primary sponsor for Caruth, showcasing its commitment to supporting emerging talents. The collaboration includes the unveiling of the newly launched “Swoosh Bag,” a product co-created with the French luxury brand Jacquemus. The brand extension emphasizes Caruth’s on-track potential, charismatic representation, social media influence, and the robust fan support he garners.
Rajah Caruth, appreciative of the continued support, commented, “Knowing that HendrickCars.com has extended their relationship with Spire Motorsports and my No. 71 team kind of leaves me speechless…I’m excited to get on with the rest of the season.”
Currently positioned fifth in the NCTS championship, Caruth heads into the Las Vegas Motor Speedway race with an impressive 5.5 finishing average for the 2024 season. Spire Motorsports President Doug Duchardt praised Caruth’s positive momentum and expressed pride in HendrickCars.com’s decision to support the driver for the entire season.
The Victoria’s Voice 200 from Las Vegas Motor Speedway will be broadcast live on FS1 on March 1, at 9 p.m. EST.
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