Aiming to reach a larger number of American consumers, NBA legend Isiah Thomas is teaming with tech firm Thirstie to launch an online presence for his Cheurlin Champagne brand.
The partnership will provide Thomas an e-commerce storefront for the champagne. Thomas brought Cheurlin Champagne to the United States in 2016, making it the largest minority-owned champagne in the world, according to a news release.
“I take great pride in being able to expand Cheurlin Champagne to U.S. consumers; this partnership with Thirstie is the next step in that journey,” stated Chairman, CEO, and NBA Hall of Famer Thomas. “With Thirstie’s technology and data solutions, Cheurlin and ISIAH Imports are staying at the forefront of innovation while providing American consumers with the best method for acquiring this historic and highly sought-after champagne.”
In general, an online presence can be beneficial to a business owner several ways. For instance, it can attract new customers, boost product visibility, and create a connection with potential buyers.
ISIAH Imports, a firm owned by Thomas, is the exclusive U.S. owner and importer of Cheurlin Champagnes. Black Enterprise reported on Thomas’ venture here.
The Thirstie-powered e-commerce storefront offers customers across the country the ability to order for shipping and same-day delivery via a local retailer in the Thirstie Network.
Thirstie CEO Devaraj Southworth stated, “We’re honored to be joining Isiah and the Cheurlin Family on their mission to bringing this fine champagne to the U.S. online market. Thirstie’s cutting-edge technology, coupled with our innovative data solutions, helps ensure Cheurlin is available for shipping and delivery to 200 million Americans. We couldn’t be more excited to be partnering with Cheurlin as they grow their online presence.”
Thomas also is owner, chairman and CEO of ISIAH International, a holding firm with a diversified portfolio of companies. He has been investing in new and existing businesses for more than 30 years.