February 9, 2024
Black-Owned Diaper Brand Secures The Bag With Inclusive Partnership With BuyBuy Baby
Since its inception in 2022, New Jersey-based TinkyPoo has been on a mission to foster environmental and cultural consciousness from the earliest stages of baby development.
TinkyPoo, the world’s first eco-friendly diaper brand with inclusive baby images, has announced its first retail partnership with the newly reinvented buybuy Baby.
Founded by Nadiyah Spencer, the pioneering baby brand is kicking off 2024 by expanding into buybuybaby.com and all 12 buybuy Baby stores on the East Coast. For Spencer, who leaned on 20 years of experience in retail manufacturing to design diapers and baby wipes, the exciting news is only just the beginning.
“I wanted a brand that celebrated our babies from the time they existed [in] the womb and showed them how beautiful and lovely they are. We’re thrilled to now be in the sole biggest baby store in the country, and we’re just getting started!” Spencer said.
Since its inception in 2022, New Jersey-based TinkyPoo has been on a mission to foster environmental and cultural consciousness from the earliest stages of baby development. Its line of premium healthy plant-based wipes and products is designed with a baby’s comfort and protection the priority.
TinkyPoo diapers are 100% organic cotton and feature a double-leakage barrier and an antibacterial layer. The innovative diapers boast up to 12 hours of leakage.
Babies ranging from newborn to size 4 are empowered to experience diversity and inclusion when they don TinkyPoos. The diapers come alive with depictions of cultural heritage and images of babies of many races and ethnicities. From tribal or kente-styled lettering to a Pan-African flag, Black Power fists, and stars topped with red fists, TinkyPoo is supporting babies from “mind to behind.”
Single packs of TinkyPoo diapers will be available for $13.99 with Power, Space Traveler, and Tribal themes. Four packs of TinkyPoo wipes retail for $19.99.
The company website invites parents to “Get to know (and trust) what you’re putting on your baby.” TinkyPoo diapers and baby wipes will be on shelves in Amherst, NY; Braintree, MA; Bridgewater, NJ; Christiana Town Center, DE; Paramus, NJ; Rockville, MD; Scarsdale, NY; Springfield, VA; West Hartford, CT; and Woodbridge Township, NJ.
Congratulations to Spencer and her continuous work to highlight representation, inclusivity and sustainability! This proud Jersey girl is also a wife, mother, Spelman College grad, and the co-founder of Butun Body, a fragrance collection for active bodies. Her fashion career kick-started at the renowned GAP Training Program, where she was equipped with the resources and knowledge to work in every major area, from concept to consumer. In 2014 Spencer launched her boutique fashion advisory, Bradshaw Consulting Group, where she leans on sourcing and production expertise.