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Survival of the Fittest in a Tough Economy

Call it natural selection: a concept developed by 19th century scientist Charles Darwin that argues only animals able to adapt will survive. This has everything to do with business, too.

Using Crowdfunding for College Financing

Troutman decided to tap into her social media network on Twitter and Facebook, creating a page on the crowdfunding website Indiegogo, where she could tell her more than 800 friends and followers about her goal and seek their contributions. By the end of the month, Troutman had raised $10,000.

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