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Kevin Warren Led Xerox’s 3-D Printing Strategy, Now He’ll Pull All Of UPS’s Marketing Strings

Kevin Warren Led Xerox’s 3-D Printing Strategy, Now He’ll Pull All Of UPS’s Marketing Strings

Kevin Warren, one of BE’s Most Powerful Executives in Corporate America, and the man who led Xerox’s 3-D printing strategy, has been enlisted to handle all of UPS’ American and international marketing operations. He will now occupy the Chief Marketing Officer role and will report directly to UPS Chairman and CEO David Abney. He will also join the company’s Management Committee—the most senior leadership group in the company.

This Is One Of the Most Popular Marketing Tools For Small Business Owners

GetResponse, an online marketing platform with more than 350,000 customers in 182 countries, just wrapped a commissioned study looking at digital marketing strategies from 200 SMB execs during the holiday season. The key finding? The most popular marketing tool was Facebook ads.

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