Using Humor as a Business Tactic: How to Know When to Cross the Line
When you set out to use humor in your marketing, strive to be edgy, entertaining and memorable. Here are some factors to consider when considering how closely to toe the line.
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This Week in Tech Racism: Dec. 30, 2016
Uber and Lyft answer questions about discrimination concerns; how machines learn prejudice; plus more news from the last week of 2016.
Use Social Media to Enhance Face-to-Face Networking
MySpace. Facebook. Blogs. It seems like only yesterday these were just incomprehensible sounds mixed into the conversations of my teenaged grandchildren. Later, employees of black enterprise, led by our Technology Editor Sonya A. Donaldson, began insisting that this strange new thing called social media was changing global industry and would offer fantastic opportunities to help level the playing field for black entrepreneurs. I’ll be honest: I was among many in our company who didn’t initially appreciate the potential of social media for our business.
2010 Entrepreneurs Conference: A Deal Was Made!
I’ve said it before—networking is a powerful tool if done correctly. For Atlanta-based candle maker Toni Brown, it paid off at this years 15th annual Black Enterprise Entrepreneurs Conference + Expo hosted by Exxon Mobile.
Tech Insider: 4 Things to Consider Before Buying a Smartphone
Need help choosing the right smart phone for you? Here are four things to consider before making the purchase.