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The Business of Green

Jeffrey Taylor earns a living creating 2-D and 3-D animations to illustrate engineering processes and criminal court testimonies, but last year a client persuaded him to go in a new direction—toward helping people picture the benefits of environmental sustainability. He was a bit apprehensive about venturing into a brand new area, but his research revealed a growing sector in need of just the type of cutting-edge visuals his business provides.

Green Investing

In the dot-com-crazed ’90s, a good number of investment firms chased big returns by employing high-risk strategies. As equity markets produced double-digit gains, portfolio managers seemed to view any tech venture as a boundless opportunity to reap huge profits. That is, until the dot-com boom went bust.

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