Did Sha’Carri Richardson Snag A $20M, 5-Year Nike Deal?
Sha’Carri Richardson is reportedly set to rake in $20,000,000 with the athletic footwear and apparel corporation.
Sha’Carri Richardson, officially the world’s fastest woman, may be set to rake in $20 million with one of the biggest Nike track and field endorsement deals ever – if the reports are true.
According to Pulse Sports, the 23-Year-old Olympian’s deal could be spread out over five years and the outlet claims Richardson will co-create a signature line that reflects her personal style.
The line is reported to be for women of different shapes and sizes, which would bring inclusivity to the forefront of athletic wear.
Richardson has been known to celebrate women, especially Black women. She once said during a visit at the University of Connecticut, “Black women are the backbone of this country. We are doing so much and given so little credit,” The Daily Campus noted.
The sprinter, who took gold at Budapest in 2023 with a time of 10.65 in the 100 meters, will also have a say in Nike’s development of sprinting gear that enhances an athlete’s performance, the outlet reported.
Mental health advocacy is another part of Richardson’s deal with Nike. According to Equity Atlas, the runner will be featured in campaigns, at events and more to bring awareness to mental health in sports.
Richardson, who lost her mother in 2021, previously opened up about her mental health struggles. Marca reported the Olympian admitted to attempting suicide when she was in high school.
“Not having that bond of my biological mother during the transition of me getting older,” Richardson recalled about the trying time. “I think that’s what really got me. She was supposed to be my world and now that she wasn’t there I usually asked myself ‘Why I’m I here?’ It really took me to a very dark place.”
Details about Richardson’s line have not yet been released. But it will likely include shoes and athletic wear, according to Equity Atlas. If the deal is in the works, it will not have any impact on her eligibility to compete in the Olympics as it would be a product development deal and not payment for her track skills, the outlet also noted.