Simone Biles Lands Partnership With Athleta Sportswear
Simone Biles and Athleta are again celebrating women with a new holiday campaign featuring leggings, sports bras, and sweatpants.
Olympic gymnast Simone Biles has announced a new campaign with Athleta, and it’s all about the women feeling comfy and balanced.
The Athleta celebrity spokesperson took to Instagram on Nov. 30 to share news about the hoilday campaign.
“Holiday ‘fits coming in strong – and comfy. There’s no time like the present,” Biles captioned a carousel of photos modeling some of her favorites from the line of athletic wear.
Biles showed off her favorite color-coordinated Athleta looks on social media, with hopes of inspiring new ideas for her fans’ winter wardrobes. She posed for the camera in outfits that featured sports bras, leggings and sweatpants.
“I love the intersection of style and performance, and they’re so comfortable, I haven’t wanted to take them off,” Biles said in a press release obtained by E! News.
The holiday campaign features an Athleta Salutation Bodysuit, Conscious Crop Bra and Salutation Stash Mesh Tight, Solace Bra & Ultra High Rise Elation Tight, and Ultimate Longline Bra. The collection boasts a range of toasty, yet bold colors like clover berry, spiced cabernet, toasted brown, and of course, no collection is complete without classic Black.
The Olympian’s Athleta fashion venture is a reminder to her fans to prioritize self-care.
“I know the holidays can be a hectic time, but please remember to continue to prioritize yourself and your well-being through it all,” she said. “For me, I try to balance it all by making sure to spend quality time with my husband and family and making time for my own self-care. I encourage everyone to find what works for you. We only have one life, so treat it with care!”
Biles says she hopes women and girls “stay present” for themselves and find time to welcome balance into their lives this holiday season. The athlete has been an advocate for young girls through her Athleta campaigns.
Earlier this year, BLACK ENTERPRISE covered that Biles dropped her “Because I Can” back-to-school collection with Athleta to make girls feel special and empowered throughout the school year.
Find Biles’ top Athleta picks here.