Snoop Dogg is getting The Children’s Place some new swag. The hip-hop icon will be part of the clothing company’s holiday campaign that celebrates music, family, and, of course, fashion.
“The Snoop Dogg Holiday Collection” invites three generations of the rapper’s family to take part in the festivities. The new campaign features Snoop and his wife, Shante Broadus, with their children, grandchildren, and dog Charlie as they gather round for the holiday season.
The news was celebrated with an Oct. 3 commercial titled “An Iconic Holiday Part 2” that showcases the entrepreneur’s family decked out in “head to toe swag” while decking the halls with joy.
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In true fashion, patriarch Snoop Dogg is playing Santa, complete with matching pajamas for all as they enjoy dinner.
“Got me the family decked out head to toe for the Christmas season—the grand-babies, too. The host with the most learns from the best,” the legendary artist says as he nods to his wife of over two decades.
The Children’s Place cheered on their newest face in a comment underneath the post.
“Iconic family in some iconic holidays looks,” shared the brand.
“Family is everything,” expressed Snoop Dogg, a father of four. “Working with family is truly a blessing. Having Shante, my kids, and my grand-babies part of this holiday campaign is nothing short of incredible.”
The entire collection will feature formal wear and comfortable sleep sets to fit all members of the family so those holiday photos remain timeless. The introduction of beloved icon and his family dressed in this new assortment hopes to spark stylish cheer to millennial families nationwide.
To feel “festive and fly” like the California native himself, buy the new Snoop Dogg collection for The Children’s Place, which is available now.
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