The Success Cycle: 4 Steps that Lead to Victory in Business - Black Enterprise
Black Enterprise Magazine July/August 2018 Issue

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Often, perspective is all we need to take the next step. That’s why in long lines at amusement parks there are timers along the way that display how many minutes you have before boarding the ride. Not knowing where we stand creates anxiety–sometimes enough to make us quit. However, it seems that we can endure the most herculean obstacles and delays as long as we know we’re making progress and will be well in the end. What I call “The Success Cycle” creates this kind of perspective for the entrepreneur.

There are four steps you must cycle through to achieve success in business:

Step 1: Start
Step 2: Struggle
Step 3: Wise Up
Step 4: Win

Identifying and understanding where you are in the cycle can give you the strength to press on.

Start
Nearly 70 percent of Americans say they’d like to start a business but only half have attempted. The mere act of starting puts you on the path toward success. How many times have people discussed what they could have done, should have done or would do? It’s all chatter until you take action. There’s a saying that cemeteries are the most valuable real estate in the world. Why? Because so many people who lay there at eternal rest passed away with brilliant, but unused, potential. The first step is the most important: Simply start.

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Felicia Joy

Felicia Joy is a nationally recognized entrepreneur who created $50 million in value for the various organizations and companies she served in corporate America before launching her business enterprise. She is the author of Hybrid Entrepreneurship: How the Middle Class Can Beat the Slow Economy, Earn Extra Income and Reclaim the American Dream and is often called on to discuss the ins and outs of entrepreneurial success. She has appeared on CNN, FOX and in other national press. Felicia operates Ms. CEO Inc., a company that helps women entrepreneurs achieve more success, faster — as well as Joy Group International, LLC, a business development and consulting firm.


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