Where Do Kids Get Their Crazy Ideas About Money?
Black Enterprise Magazine September/October 2018 Issue

How do your kids get their crazy ideas about money? Do they think money grows on trees, or that your bills pay themselves? Do they think that credit cards are for shopping, when you don’t have any money?

If you ever wondered where kids get their crazy ideas about money from, then you may be surprised by the results of the National Foundation for Credit Counseling’s 2012 Financial Literacy Survey. The survey reports that, for better or worse, children learn financial skills and pick up many of their habits and beliefs about money from their parents.

That’s Right–They Got Their Crazy Ideas About Money From YOU


According to the NFCC’s survey, 44% of Americans indicated that they learned the most about personal finance from their parents or at home. By contrast, only 10% said they learned their financial skills at school–which is actually not surprising, given the lack of financial education in our schools.

Of those who compared their adult financial behavior to their parents’, 12% embraced habits that were the opposite of their parents, while 9% adopted behaviors that were very similar. Thirty-five percent indicated that their approach to finance was a blend of their parents’ and their own attitudes.

Raising Money-Smart Children Starts With YOU


The lesson here is that, if you want your children to make responsible financial decisions in adulthood, you have to model that behavior now. Our kids get most of their crazy ideas and beliefs about money not from what we tell them, but from what we show them with our own financial choices and behaviors.

You also need to make a conscious effort to impart age-appropriate financial skills to your children. Again, you need to model that behavior by pursuing your own financial education. Your kids and other young people within your sphere of influence need to see you reading books about money and finance, visiting financial blogs and websites, using budgeting and finance apps, and watching business and financial programming on television.

Be Aboutand Talk AboutIt


Challenging and changing your kids’ crazy ideas about money also means doing something that may have always been a taboo in your family–talk openly and often about money. By actively teaching money lessons to your children, you may also improve your own financial literacy and money habits.



Black Enterprise Executive Editor-At-Large Alfred Edmond Jr. is an award-winning business and financial journalist, media executive, entrepreneurship expert, personal growth/relationships coach, and co-founder of Grown Zone, a multimedia initiative focused on personal growth and healthy decision-making. This blog is dedicated to his thoughts about money, entrepreneurship, leadership and mentorship. Follow him on Twitter at @AlfredEdmondJr.

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Alfred Edmond, Jr.

Alfred Edmond Jr. is SVP/Editor-at-large of BLACK ENTERPRISE. He is a content leader, brand representative and expert resource for all media platforms under the BLACK ENTERPRISE brand, including the web site, social media and live networking events. From 2008 through 2010, Edmond was SVP/Editor-in-chief of BlackEnterprise.com, helping to lead the transition of BLACK ENTERPRISE from single-magazine publisher to digital-first multimedia company. From 1995 through 2008, Edmond was chief editor of BLACK ENTERPRISE magazine. He has also hosted The Urban Business Roundtable on WVON-AM in Chicago and Money Matters, a syndicated radio feature of American Urban Radio Networks. Edmond is also an entrepreneur, speaker, author and amateur natural bodybuilding competitor.

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