Tag Archives: branding

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Philanthropy Bosses: 4 Celebs Who Add Giving Back to Their Career Portfolios

These industry heavyweights show how being charitable pays off

These entertainers spend countless hours and dollars giving back to a cause they hold dear…

By Courtney Connley

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airbnb new logo

Rebranding Faux Pas: 3 Tips For Effective Logo Design

Airbnb's redesign serves as example of what not to do when rebranding

Airbnb’s newest logo, Bélo, violates a few core principles of logo design, but with a…

By Patrick Austin

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Photo by Sheiresa Ngo

R&B Longevity: Boyz II Men Talk Brand Partnerships

Group details Wendy's campaign and forthcoming album, "Collide"

Business partnerships can bring fresh energy and build a brand’s value

By Sheiresa Ngo

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New Online Tool For Entrepreneurs With Limited Marketing Resources

Localist integrates social media with calendar and events Web content

Localist, an interactive online calendaring platform, recently launched its ‘Localist Simple’ plan geared toward entrepreneurs…

By Carolyn M. Brown

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messia

Two Merchandising Brand Giants Do Battle In Brazil

Nike zeroes in on Adidas' soccer market domination

As the players and coaches prepare to go to war at the World Cup, Nike…

By Richard Spiropoulos

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15 Most Critically Outrageous Tweets From #BETAwards

Twitter kept jokes flowing throughout the night of high points---and mishaps

Twitter came out in full force with the most outrageous and critical insights on the…

By Kevin L. Clark (@KevitoClark)

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kerry-washington-posing

Scandal Fashion: Kerry Washington to Launch Retail Line

Actress partners with The Limited to create an Olivia Pope-inspired clothing line

Kerry Washington partnered with “Scandal” costume designer, Lyn Paolo, and The Limited to bring a…

By Courtney Connley

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(Image: File)

Rihanna Reveal: How Millennials Can Channel the Greats for Career Wins

Pop superstar's CFDA fashion lends nod to vitality of professional muses

Like Rihanna channeled icon Josephine Baker for her CFDA win, millennnials can channel greats in…

By Janell Hazelwood

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jay-z-beyonce-holding-hands

5 Reasons the Bey and Jay Brand Is Untouchable

Despite leaked video footage, the music duo proves their brand will remain in tact

Despite controversy around leaked video footage, the brand of Jay Z and Beyonce will remain…

By Courtney Connley

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a young black man and woman in a professional setting

No Luck in Your Job Search? You May Need Professional Help

Four steps to get started in consulting a career coach

If you’ve been out of work, especially long term, it may be time to step…

By Janell Hazelwood

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Nicki Minaj (Image: File)

The Nicki Minaj Factor: 3 Career Lessons on Rebranding For Milliennials

Millennials: Take a cue on tone-down image when making career transitions

Nicki Minaj’s toned-down image teaches not only a lesson or two in style, but in…

By Courtney Connley

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Beyonce - Featured

Great + Eight: Most Influential Black Women According to TIME

Beyonce, Serena Williams and Nigerian economist among top world leaders

Beyonce, Serena Williams and Kerry Washington are top women of color among TIME magazine’s list…

By Richard Spiropoulos

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TeenNick chairman Nick Cannon won for "Celebrity Entrepreneur of the Year."

Shorty Awards: Who’s Who of Social Media Honored in New York City

Jerry Seinfield, Nick Cannon among Shorty Award honorees

The Shorty Awards, held in New York City at the Times Center, honored the best…

By Janell Hazelwood

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Robbie Montgomery, OWN reality TV star and restaurateur (Image: File)

Sweet Success: 10 Minutes with ‘Welcome to Sweetie Pie’s’ Miss Robbie

Restaurateur gives tips on career longevity and prepping for expansion

Restaurateur and OWN network TV star Miss Robbie Montgomery talks career longevity and plans for…

By Janell Hazelwood

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black man in suit

Professional Perceptions: Do the Clothes Really Make the Man?

Popular 'suit' meme brings questions of perceptions vs. reality in the workplace

A popular meme sparks question of whether perceptions match reality. Take a poll to give…

By Janell Hazelwood

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Cameka Smith, entrepreneur, founder, The Boss Network (Image: The Boss Network)

Success Quips: 3 Quickfire Networking Tips with Boss Network’s Cameka Smith

How to diffuse the most awkward situations when trying to connect

In this special BlackEnterprise.com series, we share quick and dirty tips on career enhancement and…

By Janell Hazelwood

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(Image: File)

Millennials: What You Have in Common with the Nation’s Top Trusted Brands

Take a cue from leading companies on how you can be a leader in your industry

Entrepreneur magazine listed nation’s most trusted brands. You can take a cue from these leading…

By Janell Hazelwood

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pharrellbuffalohat

The Pharrell Effect: Millennials, Find Your ‘Buffalo Hat’ Moment

How to capture that 'it' chance or trait and leverage it for big wins

Musician Pharrell Williams gained global attention with his buffalo hat. Millennials, here’s how you capture…

By Janell Hazelwood

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Millennials: How to Determine Your Personal Brand and Market It

Learn how to do it like the pros to find job-seeking success

Believe it or not, you are a brand, whether you’re a senior executive or millennial…

By Shelby Ivey Christie

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branding

7 Keys to Rebranding Your Business

Executing a new company identity must be done strategically

Blue helped his 60-year old company successfully implement a corporate rebranding effort

By Alan Hughes

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