beyonce, perfume, fragrance, renaissance

Beyoncé Announces New Perfume Launch For Preorder

Despite the numerous calls from fans for visuals of her latest album, Renaissance, Beyoncé is giving the Beyhive something else: a new perfume currently without a name and only available for preorder on her eponymous website.

The fragrance is her first dive back into the business of celebrity scents since Rise, released in 2014. And while one can easily purchase Rise for an affordable $24 , Beyoncé’s latest endeavor in perfumes is pricey. The exclusive, 1.7-oz scent costs $160, and is currently only available for delivery within the U.S. and Canada.

While the image of a bottle on the webpage may hint to her diehard followers what the design may be, the megastar’s signature elusiveness always has fans on their toes. In fact, those who preorder will have to wait a few months before getting their hands on the eau de parfum. Shipping is expected to begin around November.

Fortunately, for that price point, buyers will also be given a “special gift.” The fragrance’s description includes top notes of clementine and golden honey, with its heart including rose absolute and a base featuring golden amber.

Beyoncé revealed the fragrance was created in France and “encased in art,” and mentioned that the entire product was crafted and designed by the “Cuff It” singer herself, making this another personal direction as with her Ivy Park line.


View this post on Instagram


A post shared by Beyoncé (@beyonce)

The mother of three’s announcement comes as she is fully into her North American leg of the record-breaking Renaissance World Tour. In what is already considered to be her most successful tour yet, Queen Bey’s latest business venture is just adding another realm to her kingdom.

The 41-year-old states that the perfume is only available while quantities last, so preordering is the best way to ensure that members of the Beyhive can get access to the sure-to-sell-out scent.

RELATED CONTENT: Beyoncé Les Twins Dancer Had To Cuff It To Prevent A Potential Nip Slip