Black Billionaire Robert F. Smith Deserves His Comeback Story

Black Billionaire Robert F. Smith Deserves His Comeback Story


Americans have always, in equal measure, been more than willing to tear down somebody’s reputation as they have been to applaud a good comeback story.

Take one of the country’s greatest presidents, Abraham Lincoln, whose political career was riddled with high-profile ups and downs – from election losses and public bouts of depression to the Emancipation Proclamation and victory over Confederate forces in the Civil War. Or more than a century later, there was Jimmy Carter, whose presidency was widely viewed as ineffective and troubled, but his post-White House career saw him become one of the globe’s most respected diplomats.

While Americans love a good redemption story, not everyone is judged on the same scale – especially when you’re Black. White men in power have historically had a much easier time rehabilitating their public images, or avoiding the worst abuse in the press, than Black men, which holds true in all aspects of public life.

One tragic example is the case of brothers Lee and Dennis Horton. The two brothers spent almost three decades behind bars for a murder they didn’t commit before being granted clemency in 2021. Despite overwhelming evidence of their innocence, no previous criminal records, and a history of becoming mental health counselors in prison, running a prison substance abuse program, and starting a restorative justice initiative, the brothers – who worked on the campaign on incoming Pennsylvania Sen. John Fetterman – were constantly labeled murderers and had their names dragged through the mud during the election season.

And this type of racial profiling is evident across all class and socio-economic lines. Take, for instance, philanthropist and billionaire Robert F. Smith, who has been unable to escape widespread criticism in the press regarding a federal tax evasion inquiry.

Smith reached a non-prosecution agreement with the Department of Justice (DOJ), agreeing to pay $139 million in fines and penalties, to forgo claims he made on his tax returns for $182 million in charitable deductions in 2018 and 2019, and to help federal prosecutors in their case against Texas billionaire Robert T. Brockman. Despite this hefty penalty, the media has consistently run stories lambasting Smith as a “tax cheat” and calling into question how he avoided prosecution.

While this is nothing new for a headline-hungry media, it is particularly galling compared to the lack of coverage other private equity firm executives or cryptocurrency fraudsters have received for their misdeeds – especially as Smith’s philanthropic and charitable work continues to be largely ignored.

While Smith does lead Vista Equity Partners, it is not a hedge fund and instead a private equity firm. However, look at the $7 billion in fines that executives at hedge fund Renaissance Technologies LLC agreed to pay to the Internal Revenue Service to settle a tax liability earlier this year. While the settlement was one of the largest in IRS history, it created only minor ripples in the business press and quickly fizzled out.

Meanwhile, Robert F. Smith is in the headlines constantly. This is partly understandable, as Smith has created a much larger public persona than the executives at Renaissance, and is the singular face of his company. But Smith’s persona is much more than just his hedge fund and the media could spend more time covering his philanthropic work – like his donations to HBCUs, paying off the student loans for Morehouse graduates, his work in combatting prostate cancer in the Black community – instead of focusing solely on his legal problems.

Indeed, perhaps the focus on Smith may be a function of his philanthropy. Would he be so scathingly analyzed if his contributions had been made to organizations other than the National Museum of African American History and Culture (NMAAHC) or the United Negro College Fund?

All too often, it is difficult, if not impossible, for Black men to escape their mistakes or the image that has been cast upon them. This is galling, especially when one considers the pass that white men are given for all kinds of questionable behavior. The Horton brothers are victims of that, and so is Robert F. Smith. America loves a comeback story, and everyone should have the opportunity for one, even when it’s a Black man at the center of the story. Supposedly, our country wants to ensure that everyone has a fair shot and the opportunity to redeem themselves for any actual or perceived mistakes in the past. In that case, we cannot let the color of someone’s skin be the arbiter of their reputation.

About the author

Dr. Julianne Malveaux
(Image: Dr. Julianne Malveaux/Wikimedia Commons/Lastwordprod)

 

 

 

 

 

 

 

Dr. Julianne Malveaux is an economist, author, and Dean of the College of Ethnic Studies at Cal State LA.

Uncle Nearest Launches Initiative To Raise $1M for Underfunded Historically Black Colleges and Universities

Uncle Nearest Launches Initiative To Raise $1M for Underfunded Historically Black Colleges and Universities


Uncle Nearest Premium Whiskey, the top-selling Black-owned spirits brand in the world, announced the launch of its HBCU Old Fashioned Challenge, a nationwide initiative to raise $1 million dollars for Historically Black Colleges and Universities (HBCUs).

Kicked off on Martin Luther King, Jr. Day, and extending through Black History Month and Women’s History Month in February and March, respectively, the program will raise money to be distributed amongst the country’s top 58 ranked HBCUs to use as they see fit, according to a press release.

Through the HBCU Old Fashioned Challenge, Uncle Nearest not only aims to raise money for these institutions, but to shine a light on their contributions to workforce diversity and the role they play in economic mobility. HBCUs make up less than 3% of college institutions, but they enroll 10% of all African American students, and produce almost 20% of all African American graduates. These graduates have gone on to hold high income jobs, making up 40% of Black judges, 50% of Black doctors and lawyers, and 40% of Black engineers. Underfunding of HBCUs leads to lower graduation rates due to student debt and lack of resources, as well as causes understaffing and underrepresentation of Black faculty members.

“Many have opinions about Deion Sanders decision to move from Jackson State, an HBCU, to Colorado. I will tell you what I know to be true: Coach Prime put a much-needed spotlight on how HBCU programs can compete if they are properly funded,” said Fawn Weaver, founder and CEO of Uncle Nearest. “He showed us what one person with influence, shining a light on HBCUs, can do to help. Enrollment in HBCUs grew tremendously after Beyonce’s 2019 film, Homecoming. I am certainly no Beyonce, but I have a spotlight on me, and it’s my greatest honor to be able to shift that spotlight where it should be – on our incredible Historically Black Colleges and Universities. When I reached out to share this program, so many of them asked me, ‘What can we do to help?’ I told each of them that I didn’t want them to do anything. It’s our turn to be torchbearers and give back, asking nothing in return.”

Uncle Nearest
(Image: Uncle Nearest launches HBCU Old Fashioned Challenge to raise $1 million for underfunded historically black colleges and universities/Courtesy via PR Newswire)

The launch date of the Uncle Nearest Old Fashioned Challenge on Martin Luther King, Jr. Day, was strategically chosen to spotlight the legacy of HBCUs in the life of one of our greatest American leaders. At the age of 15, following in the footsteps of his father Martin Luther King, Sr., MLK Jr. enrolled at Morehouse College, a historically Black, men’s liberal arts college in Atlanta, Georgia. Both MLK Jr. and Sr. received their undergraduate degrees from Morehouse. The Uncle Nearest Old Fashioned Challenge extends through Women’s History Month as an homage to Spelman College, a historically Black women’s college and the number one ranked HBCU in America.

From January 16 to March 31, 2023, consumers will be able to participate in the challenge in one of four ways:

  • For every Uncle Nearest Old Fashioned sold at participating bars and restaurants, one dollar will be donated to the challenge.
  • Uncle Nearest will donate one dollar for each bottle of whiskey sold at participating online and brick-and-mortar retail stores.
  • ReserveBar will sell Old Fashioned Cocktail Kits, featuring a bottle of Uncle Nearest as well as syrup and bitters from Hella Cocktail Co., the Black-owned bitters and soda company. For every kit sold, both Uncle Nearest and ReserveBar will donate one dollar to the challenge.
  • During the time period, brand fans can also submit a photo of a homemade Uncle Nearest Old Fashioned at www.oldfashionedcocktail.com. Uncle Nearest will donate one dollar for each image received.

“As a proud Morehouse Man and member of Pi Chapter of Kappa Alpha Psi, I’m honored and grateful to work for a company where I didn’t need to go to the leader and say HBCUs need our help,” said W. Jay Madison, IV, Director of Legacy and Strategic Partnerships for Uncle Nearest. “Fawn came to me and said, ‘We have to do something.’ Every one of my team members immediately embraced the mission of this initiative, and our distributors, retail stores and outlets, restaurant, hotel, and bar partners came on board. One million dollars is just the beginning. We expect to see this program get bigger and even better every year, and our hope is other corporations will join with their own initiatives to support HBCUs.”

For more information on the HBCU Old Fashioned Challenge, including a list of participating bars, restaurants, and retailers, and to follow along on the road to $1 million raised, please visit www.oldfashionedcocktail.com.

Deadly Building Collapse Kills Chicago Worker After Being Trapped Under Debris for 45 Minutes

Deadly Building Collapse Kills Chicago Worker After Being Trapped Under Debris for 45 Minutes


A Chicago worker was killed last week after being trapped for 45 minutes in a collapsed building in Bronzeville.

According to CBS News, the unidentified worker was trapped when the 141-year-old building collapsed. The incident took place last week on Thursday morning around 11 a.m. The three-story building was located in the 700 block of East Oakwood Boulevard.

The worker, still alive when he was rescued from under three to five feet of debris, was pulled out right before noon. He was then taken to the University of Chicago Medical Center where he was initially listed in grave condition, according to the Chicago Fire Department.

He was later pronounced dead by the Cook County Medical Examiner’s office. His identity was not revealed, pending notification of next of kin. An investigation is taking place to determine what caused the collapse.

The Chicago Fire Department’s Twitter account posted an update as firefighters worked to free the man.

 

Chicago Fire Department spokesman Larry Langford disclosed that the unidentified man was working with two other people, who were reported to not have suffered any injuries.

“We asked where was the last place they saw him and they told us an area on the side of the building, and that’s where we started digging,” Langford stated.

The building was reportedly under construction when the incident took place.

“They just said they were working and all of the sudden, the building just came down,” said Deputy Fire Chief Shun T. Haynes. “How that happened, we have absolutely no idea at this time.”

A permit was issued on Sept. 6 for interior demolition only, according to Chicago’s Department of Buildings. They stated that the work that was taking place on Thursday was “not in compliance with DOB approved plans for demolition.”

8 People Shot, 4 Injured During Dr. Martin Luther King Jr. Day Celebration in Florida

8 People Shot, 4 Injured During Dr. Martin Luther King Jr. Day Celebration in Florida


According to the St. Lucie County Sheriff’s Office‘s Facebook page, at least eight people were shot after a celebration of Dr. Martin Luther King Jr. at Ilous Ellis Park in Ft. Pierce, FL on Monday.

Chief Deputy Brian Hester stated that at approximately 5:20 Monday afternoon, a disagreement between two parties resulted in gunfire. One victim is in critical condition, while four others were injured as they were fleeing the scene. One of the injured victims is a child and all are expected to survive.

“Today, Chief Deputy Hester and I were honored to be in the Martin Luther King Jr. parade along Martin Luther King Blvd. Sadly, within hours of that parade ending, we are investigating a shooting in a county park located at Avenue M and 13th Street in which 8 people have been shot,” said Sheriff Ken Mascara.

“Multiple people were shot, it sounds like from our initial investigation here on scene there was a disagreement of some sort between two parties, and unfortunately, they chose to resolve that with guns,” said Hester.

“It’s really sad in a celebration of someone who represented peace and equality that a disagreement results in a use of guns and violence to solve that disagreement, and that’s what’s really sad to me about what happened here. And then so many innocent people who were injured or hurt and were not part of the disagreement as well.”

WPBF reported there were more than 1,000 people at the MLK Car Show and Family Fun Day.

Although there are several leads, investigators say there have been no arrests made at this time.

Black Mom Quits Six Figure Job, Partners With 11-Year-Old Daughter to Launch Self-Care Retreat at Essence Fest

Black Mom Quits Six Figure Job, Partners With 11-Year-Old Daughter to Launch Self-Care Retreat at Essence Fest


Meet Dr. Toscha L. Dickerson and her 11-year-old daughter, Kaleigh, the mom-and-daughter duo that will be hosting a self-care retreat in New Orleans during the Essence Festival Weekend.

As an international speaker, best-selling author, and Certified Clarity and Stress Management Coach, Dr. Dickerson is intentional about providing women with the tools and strategies needed to change their mindset and reduce stress to live healthier and empowered lives. And her daughter has been helping her achieve these goals since she was 5 years old.

Dr. Dickerson appeared monthly on Instagram Live with Black Parent Magazine to discuss ways to reduce stress and strategies to help women and their children with anxiety and stress-related issues. She is also the creator of “The Big Easy Retreat” which aims to help women take a deeper dive into their lives by exploring self-discovery, gaining clarity, and reducing stress. This half-day retreat will provide attendants with transparency, strategies, and techniques on how to create the best version of themselves.

Dr. Dickerson decided to launch “The Big Easy Retreat” in New Orleans, Louisiana during the Essence Music Festival Weekend because of its historical setting to meet women from all walks of life from all around the world. She is determined to assist women on their journey to exploring who they are and to help them uncover their authentic self. She is the CEO of Dickerson Management & Associates, a global consulting firm that provides services such as coaching, training, and consulting. In addition, she is a Professor and the Vice Chairwoman of Rève Preparatory Charter School.

Dr. Dickerson created the retreat to help educate women on how to take care of themselves and to remove the badge of honor around being called “superwoman”. She comments, “For us to move forward and live productive lives, we must get past the brokenness so we can experience the breakthroughs! We are humans and we will make mistakes, but we must not allow our mistakes to define who we are.”

She continues, “As we continue to live in unprecedented times; it is important that we take care of ourselves and learn the importance of self-care. My purpose is to inspire and teach women how to navigate life through sharing experiences and knowledge so they can reach their highest potential.”

For more details about Dr. Toscha Dickerson and her retreat, visit DickersonManagement.com

Also, be sure to follow her on Instagram @DrToschaDickerson

Tyler Perry

Tyler Perry Eyeing Opportunity to Buy FDA Lab to Prevent Air Pollution in Black Community


Tyler Perry‘s plan of creating a cleaner and safer community in an all-Black neighborhood in Atlanta became a topic of discussion after the mogul expressed interest in purchasing the Forces Command building. 

According to SaportaReport, before the compound — which is next to Tyler Perry Studios — was approved to be sold by McPherson Implementing Local Redevelopment Authority (MILRA) in August 2019 for $17 million, it was a military training building. Immediately following the approval, Easterly Government Properties bought the complex with the intention of renting the space to the Food and Drug Administration for future laboratories. 

At the time, it was reported that the compound would be ready for use by 2021, but because of the global pandemic and the FDA’s decision to cut back on its expansion, that has yet to happen.  

The publication stated that Perry is interested in acquiring the building because he was made aware of the harmful fumes that FDA laboratories release into the air. The 53-year-old said in a telephone interview, “The FDA will have smokestacks emitting white smoke. It’s very problematic to me.”

For context, one of the reasons why this project infuriates Perry is because he had previously placed a bid for the complex for $17 million. Still, MILRA denied Perry’s offer and sold it to Easterly. 

Due to the incomplete plan, Perry is reexamining his options. While bashing MILRA’s decision, the Why Did I Get Married? star stated, “I would gladly buy the buildings at a premium to not have smokestacks on the property. The best outcome, if they do not sell the building to me, would be to not have the smokestacks with the environmental impact in an all-Black neighborhood. To allow someone to put a laboratory in the heart of this development with smokestacks is not okay with me. They would not do it in Buckhead, so why would they do it here? It feels like environmental racism.”

The executive Vice President of Easterly Government Properties, Mark Bauer, responded to Perry’s claims by stating that the type of fumes placed in the atmosphere are clean after they undergo an “exhaust system.”

At the same time, MILRA’s chairman Cassius Butts shared a statement with the publication about Perry’s past interest in purchasing the compound, and the potential harm the FDA laboratories may have in the community.

Butts expressed that the company supports Perry’s proposition and that if Easterly is willing to sell it, they would “like to see full use of the building.” Regarding future issues, Butts claimed that he and the executive director of MILRA, David Burt, are planning to meet with Easterly to discuss the project thoroughly.

Although details about Perry’s interest in the purchase are limited, SaportaReport revealed that Easterly’s project is set to be completed in 2025.

Not Feeling It: Critics Did Not Embrace Boston Sculpture Honoring Dr. Martin Luther King Jr., Wife Coretta


It wasn’t a pretty picture when a new sculpture, honoring Dr. Martin Luther King Jr., was revealed last Friday.

Called “The Embrace,” the 22-foot bronze statue depicts the embrace of Dr. King and his wife, Coretta Scott King “hugging after Martin received the Nobel Peace Prize in 1964.” The reveal in Boston Common Park garnered much anticipation, but was met with negative reactions from many online viewers.

Black Twitter went in with what the sculpture really reminded them of, with jokes to keep you laughing.

Some viewers claim it reminded them of some acts that aren’t so noble.

https://twitter.com/chipgoines/status/1613995692535730176

 

Some online critics embraced it, urging others to understand and appreciate the work. “It’s an artist’s vision of an embrace come alive, not a photograph of a hug,” Marsha Warfield tweeted. “It evokes, it suggests, it depicts, it inspires…”

Created by the organization Embrace Boston, the sculpture was placed in Boston Commons, America’s first public park, according to the organizations website. The site also says the park is where Dr. King gave a speech before 20,000 people calling for the city to “live by its highest ideals.” While the placement of the sculpture holds historic context, viewers continued to express the dismay.

One Twitter user brought up the activist’s adultery towards Coretta in the 60s. Abby Libby called the piece “ugly and false.”

“There is no angle from which this statue looks good. No angle from which it does not give a weirdly sexual impression.”

The artist behind the piece said its the opposite. In an interview posted on CBS’ Sunday Morning‘s Twitter page, sculptor Hank Willis Thomas spoke on what inspired the piece. After looking through hundreds of images of Dr. King and Coretta, he came across one from the day of the civil rights leader winning the Nobel Peace Prize. He said, “There was an intimacy that wasn’t highlighted often,” Thomas said on CBS’ Sunday Morning. “I just love that image, him holding her with such glee.”

University of Alabama Basketball Player Darius Miles Charged with Capital Murder


A college basketball player was arrested and charged with murder over the weekend.

According to CNN, police officers in Alabama have arrested University of Alabama basketball player, Darius Miles, in connection with a shooting near the school campus on Sunday. The victim was a 23-year-old woman named Jamea Jonae Harris. Another man, Michael Lynn Davis, was also charged with the young woman’s killing. Both suspects are being charged with capital murder and are being held without bond.

ABC News reported that the 21-year-old man, who played the forward position for the University of Alabama basketball team “is no longer a member of the Alabama men’s basketball team” after being detained by Tuscaloosa police officers.

The school released a statement:

“The University of Alabama’s utmost priority is the safety and well-being of the campus community. We are grieved by the incident that occurred near campus last night and extend our deepest condolences to the victim’s family and friends. We are grateful for the quick and thorough response of law enforcement and emergency response teams, and we will continue to fully support the ongoing investigation.

“We were made aware of the recent charge against student-athlete Darius Miles; he has been removed from campus and is no longer a member of the Alabama men’s basketball team.”

Police officials have stated that the crime occurred at 1:45 a.m. on Sunday. Harris was shot and killed while she was sitting in a car less than half a mile from the school’s campus while on “The Strip.”

The victim’s boyfriend told police officers that shots were fired into the vehicle and he shot back in self-defense.

A press release from police authorities stated, “After processing the scenes, speaking with multiple witnesses, and viewing video surveillance, two suspects were developed.”

Harris lived in Birmingham and was in Tuscaloosa with her boyfriend. They had gone to the campus to visit her cousin at the University of Alabama, according to her mother DeCarla Cotton. Cotton told CNN that she was told that one of the men approached Harris and tried to flirt with her, but she wasn’t accepting his advances.

“He was advancing on her and she declined his attention. He refused to go away,” Cotton said.

Unit captain Jack Kennedy said, “It appears that the only motive to this was a minor altercation that these individuals had with the victim as they were out on The Strip.”

Exclusive: Ex-Football Player Brandon Marshall Talks About Building His Brand ‘I Am Athlete,’ Importance of Mental Fitness


Thirty eight-year-old retired football player and founder Brandon Marshall is making it his mission to humanize the collective experiences of athletes and turn transformative conversations into a resource with his brand, I Am Athlete

Created in 2020, I Am Athlete is a round table talk show that is revolutionizing sports and locker room talk with progressive conversations about mental health, equity, relationships, and entrepreneurship. Co-hosted by Adam “Pacman” Jones and LeSean McCoy, the show has featured some of the most influential cultural figures. People like Stephen A. Smith, Cari Champion, Fat Joe, Lil Wayne, and Bubba Wallace to name a few.

(Image: (L-R) LeSean McCoy, Adam ‘Pacman’ Jones, Brandon Marshall/Courtesy of House 3 Productions)

“I Am Athlete is the brand and what the brand is, is a platform. It’s a multimedia platform that, you know…it’s like what I think is the next generation ESPN [it’s] the next generation FS1. We live in this space today in media, where athletes want to sit down with athletes, [and] artists want to sit down with artists we’re more comfortable sitting down with each other. Right?” Marshall told BLACK ENTERPRISE.

“That’s new media…the approach initially was more along the lines of a production company…I wanted this discussion to live on an HBO or Showtime, even [an] ESPN, you know, like, in the right setting, that’s what I was trying to accomplish. Then I realized that we needed to own our own platform, I realized that not only [did we] need it, but it was like almost a responsibility in those times, right? [In] 2020 racial tension was soaring. We’re in a pandemic, you know, a lot of us are talking about equality, we’re talking about ownership. Right. You know, we own our voice, but we don’t own the platforms, which means sometimes they, you know, the platforms control the conversation,” he continued. 

After announcing his Borderline Personality Disorder diagnosis to the world in 2011, eleven years later, Brandon is using what he has learned from his experiences to ask hard questions and pave the way for the next generation of athletes.

“I think everything that I do comes from servitude. So, to me telling my story wasn’t for me, it was me telling my story so the person that needed to hear it would get the help they needed…So when you hear Dez Bryant, or a Lil Wayne or Deion Sanders open up, about their struggles or the things they’ve overcome, right, like it humanizes it, right? It brings energy and life, to that topic to that conversation to that community, and empowers that community, right? That it’s not shameful. There’s more people out there that look like you…Because I know we, we all deal with something. You don’t even have to have a diagnosis or live with something for your life to be a living hell, right?…I’m not trying to recreate what’s on traditional television or [have a] linear approach. What I’m trying to create is that barbershop talk, what I’m trying to create, is those amazing conversations that I’ve had with my brothers in the locker room, right, like, that’s what I’m trying to create, and the only way to do that is by leaving it open,” Marshall stated.

For this purpose, the brand has positioned itself to make mental health the bottom line by putting resources behind the vision and is wasting no time doing it. Last week, the company debuted HOA+, a digital fitness app that focuses on building mental and physical strength with training and making it accessible to the community.

“The goal of HOA+ is to get more people to adopt our lifestyle. I want people to feel [how] Serena Williams feels mentally and physically when she’s in peak shape. I want people to feel and perform the way Tom Brady [and] LeBron James feel and perform when [they’re] in peak shape. And that’s a lifestyle. That’s a routine…when you think about mental health, there’s a lot of stigma around that. It’s a scary conversation, but with mental fitness, it’s like, Well, are you in shape or not in shape? If you’re not in shape, you know, there’s a prescription for that, like, you know, what to do to get in shape, whether [it’s] eating right, or working out, like there’s things out there. So, it’s the same thing with the mind, like, is your mind in shape or not?… new movements equal new language,” Marshall said. 

Ashley Nicole Moss
(Image: Ashley Nicole Moss/Courtesy of House 3 Productions)

Today, the flagship brand is announcing its newest member of the I Am Athlete collective, Ashley Nicole Moss. Together, the Forbes 30 Under 30 honoree and Sports Illustrated journalist alongside Marshall will be launching their own five-day-a-week show called Paper Route.

“There’s a huge need for, you know, more people like us to have these conversations surrounding the world of sports. Damar Hamlin, you know, what’s our perspective on our platform? LeBron James [and] Skip Bayless, even being able to cover the people that’s covering us. You know, there’s accountability needed [in that space],” Marshall said.

Currently, I Am Athlete is also planning to add more dates to its roster in preparation for a second live tour this year.

John Legend Launches ‘Affordable and Accessible’ Personal Care Brand For ‘Melanin-Rich Skin’


John Legend is the latest famous face to toss his hat into the celebrity skincare ring. But the EGOT winner is explaining why his brand is different from all the rest.

Legend sat down with BLACK ENTERPRISE, where the award-winning singer-songwriter and entrepreneur dished on the launch of his personal care brand Loved01 and its special focus on those with melanin-rich skin. The Glory singer admits “everybody is doing a skincare line,” when it comes to the large number of celebrity-backed skin products on the market.

The happily married father of three says he went into the creation process with A-Frame, the company behind Naomi Osaka‘s Kinlo, aiming to make something “different” for an “under-served” community.

“Loved01 meets the skincare needs of people with melanin-rich skin who have been kind of underserved overlooked and under-researched,” Legend said.

With a line of products that contain shea butter, jojoba, and coconut oils, and the antioxidant properties of rosehip oil and sea buckthorn oil, Loved01’s line of vegan, cruelty-free, dermatologist-approved products helps nourish, moisturize, and rebalance the skin’s pH levels to produce a clean and vibrant look.

Courtesy of A-Frame

The brand’s initial collection will be priced from $10-$15, something that was important for the Ohio native. With a special focus on Black and Brown skin, Legend wanted to set Loved01 apart from the competition by making his personal care products affordable and accessible.

“Selling them at places where folks can afford them and access them without having to go to a specialty shop, without having to pay the $30 and $40 for every bottle of lotion,” he explained.

Courtesy of A-Frame

With a line of products that are “attuned” to meet the skincare needs of melanated skin, Legend knew he was on to something and couldn’t pass up the opportunity to release his own line of skincare.

“We felt like that was a reason for Loved01 to exist, because there isn’t enough out there that’s formulated for our skin,” he said.

Loved01 will be available starting Feb. 1, at Loved01.com and at CVS stores nationwide, with a debut at Walmart in March 2023.

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