top 100

Browse 12800 search results

  • Entrepreneurship

Using Web Analytics to Boost Your Company’s Online Presence

You wouldn’t hire a new salesperson, train him, give him a customer route and never check in with him, yet that’s exactly what companies do when they set up Websites without analytics. Defined as the measurement, collection, analysis and reporting of Internet data for the purposes of better understanding and optimizing Web usage, analytics have become a critical element for companies looking to maximize their Internet marketing investments.

×